Greenfly Blog

Insights on digital media distribution, social media impact, and advocacy marketing
How the German Bundesliga Scales Real-Time Matchday Content

How the German Bundesliga Scales Real-Time Matchday Content

When it comes to real-time sports content, few leagues are operating at the scale and sophistication of the Bundesliga. In a recent panel discussion hosted by Greenfly and the DFL (Deutsche Fußball Liga), the league gave us a behind-the-scenes look at how their Social Media Matchday Feed has become a...

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