Sports Business Journal has recognized Greenfly twice this month for our sports technology innovations within the industry! Read on to learn more.
Major League Baseball Partners with Greenfly
Last season, Greenfly helped Major League Baseball and the 30 Clubs route nearly 250,000 pieces of content that were collected from every ballpark. Through the Greenfly Galleries content collaboration and distribution hub, MLB’s Live Content Creators were able to distribute multiple forms of media assets directly to team and league social editors for near real-time multi-platform publishing, ultimately giving fans the unique perspectives of the game and its players they cherish and share.
MLB is expanding Greenfly Galleries this season to the players as well for even more direct fan connections. Players can access the breadth of the league’s content creation workflows and have the tools to post or request content as soon as they come off the field. And MLB fans quickly receive unique baseball content, deepening their connection to the league, their home team and their favorite players.
As Sports Business Journal noted in its recent article on this partnership, senior MLB executives are excited by the opportunity to give players a larger presence on social media.
MLB Commissioner Rob Manfred was quoted in the article as saying, “This is a program we’ve rolled out that we believe has the potential to really help in the area of player marketing. This is an initiative to make our assets available to players who wish to be more active on social media. We’re excited about this, and we have a number of players who have indicated their interest in participating in this project.”
The 2019 MLB season is just around the corner. Count down to Opening Day here.
Greenfly Nominated for Best in Sports Technology
Also this week, Sports Business Journal nominated Greenfly for Best in Sports Technology as part of its 12th Annual Sports Business Awards!
We’re thrilled that Greenfly Galleries has been nominated for this prestigious industry award, which honors outstanding achievement and excellence in the business of sports.
Winners will be announced May 22nd in New York City.
Are you looking to boost your sports content on social? Contact us at Greenfly.
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