Co-Founder & CEO
Daniel Kirschner
Daniel Kirschner, CEO and co-founder of Greenfly, is an innovative entrepreneur transforming how the world of sports and entertainment engages their audiences. A Harvard Law graduate and former President of the Harvard Law Review, Daniel previously advised the U.S. Department of Justice, the FCC, and led corporate strategy at Activision Blizzard. At Greenfly, he has pioneered a platform trusted by MLB, NBA, NFL, Premier League, and global brands to drive explosive digital growth through authentic content that engages fans wherever they are watching. Daniel's leadership continues to shape the future of short-form content, setting new standards for live content operations, digital fan engagement and commercial opportunities through digital content.
Co-Founder & Chairman
Shawn Green
Shawn Green played Major League Baseball for 15 years. He was named an All-Star for two seasons; he holds notable hitting records and recorded still-unbeaten achievements. A lifelong passionate fan of technology, Shawn developed the Greenfly concept out of his desire to streamline the complexities of the media creation experience with athletes, and help them share and amplify digital videos and photos across their channels. Prior to playing professional baseball, Shawn attended Stanford University.
Chief Technology Officer
Marshall Greer
Marshall is a technology executive with over 15 years of experience leading dynamic engineering teams. As CTO, he manages the technical strategy and execution of Greenfly's product, managed services, and business initiatives. Prior to Greenfly, Marshall led engineering at Stella & Dot where he defined the overall architecture and design of a next-generation social selling platform that powered more than $200M in annual global sales. He has a passion for building and managing world-class engineering teams and guiding them with innovative methods and new technologies to deliver reliable and scalable products that amaze customers.
Chief Product Officer
Rosanne Hong
Rosanne is a product leader with over 15 years of experience working across the tech landscape. As the head of product at Greenfly, Rosanne partners directly with customers and customer success to deeply understand customer problems and works closely with the product, design and engineering teams to discover and deliver solutions. She is passionate about product development and believes there are always ways to improve upon the status quo. Prior to Greenfly, Rosanne has had a range of experiences across game studios, including Electronic Arts, Playtika and Activision Blizzard, as well as various media and web properties at Demand Media and Internet Brands. Rosanne graduated from UCLA with a BS in Computer Science.
Chief Revenue Officer
Mark Keaney
Mark Keaney leads the global sales and customer success teams at Greenfly. He is a veteran sales leader with a proven track record and history of success at some of the biggest brands in sports and media (CBS, Viacom, LPGA, and Comcast). He previously headed North American sales at Khoros, where he helped brands harness the power of digital channels and social media. He has led sales teams at enterprise SaaS companies like Sprinklr as well as early-stage firms like SocialSphere and GMBi. The key to his success has been building incredible teams that share a unified vision, inspired enthusiasm, and embrace a customer-first mission. Together with clear thought leadership, his teams always have a picture of what success looks like and a roadmap to get there. Mark has also worked independently as a sales consultant, inspiring clients to "brand globally, but market locally". He's an avid golfer and sports fan, and has also authored a book and launched a non-profit organization for kids at risk. Mark graduated from Boston College and majored in economics with a concentration in marketing.
GM, Greenfly AI
Evan Kroft
Evan began his career programming content for Viacom, led several international mobile initiatives while working for a McDonald's focused agency, established an integrated marketing practice at Sonic Drive-In, and co-founded a computer vision/AI startup in the sports industry. As General Manager of the AI group at Greenfly, Evan oversees a team dedicated to the creation and support of some of the industry's most advanced sports centric AI initiatives. Having lived in a wide array of locations, from Chicago to Singapore, Evan now resides in Nashville, TN.
Chief Customer Officer
Katie Williams
Katie Williams is Chief Customer Officer at Greenfly, leading the company's global Customer Success organization. She is responsible for the strategy, relationships and programs that help partners realize long-term value while keeping them at the center of everything Greenfly does.
Since joining Greenfly in 2019, Katie has scaled the Customer Success function, built a high-performing team and worked directly with many of the world's leading names in sports and entertainment to drive growth. She brings more than a decade of experience leading teams, setting revenue, adoption and retention goals, and overseeing complex enterprise accounts.
Katie's career spans SaaS, brand and agency environments, including roles at Levi Strauss & Co. and Opal. She is a graduate of New York University.
SVP, Strategy & Operations
Josh Semless
Josh Semless is Senior Vice President of Strategy & Operations at Greenfly, where he leads business operations, analytics and strategic initiatives. His career has focused on sports, media and entertainment through roles in management consulting and technology.
Prior to Greenfly, he spent nearly a decade at Meta in leadership roles across partnerships and operations. For most of that time, Josh led the Global Sports Partner Solutions team, which brought together analytics, product education and account management functions in support of league, team, media and athlete partners.
He previously spent four years in McKinsey & Company's Media & Entertainment practice. Josh is a graduate of New York University.
