Hashtag Sports VRTL 2021
June 15 - June 17
Join more than 1,200 senior media and marketing professionals, 120+ athletes, CMOs, content creators, and engagement experts across two jam-packed days and nights of networking, education, and celebration surrounding the future of sports media and the fan experience.
Greenfly’s Session (Conference registration required)
Greenfly will be hosting the Social and Storytelling track and a panel session during the Hashtag Sports 2021 conference on Tuesday, June 15, 2021.
Greenfly Panel Details
The Reimagined Sports Fan Experience: How Media Co-Creation Drives Fan Loyalty
Tuesday, June 15th, 2021 at 2:40 PM – 3:10 PM Eastern Time
Over the past year the way audiences consume and share their passion for sports has permanently altered. With so much activity on social and digital channels than ever before, sports marketers know that timing is everything — and connecting intimately with favorite athletes and experiences is electrifying for fans everywhere. There is nothing like showcasing unforgettable sports moments, but sports organizations have an even bigger opportunity to work with fans and advocates directly to co-create content they can use for amazingly engaging digital promotions.
Join us for this panel of innovative sports marketers who are transforming fan engagement. How has social content strategy changed? What new workflows are needed to deliver content to so many social platforms and broadcasters around the world? How much does social media fan engagement boost brand value and monetization? How can fans be more directly involved in promotions?
- Shawn Green, Co-founder and Chairman, Greenfly
- Caroline Morgan, Vice President of Digital Strategy, Los Angeles Dodgers
- Nick Monroe, Director of Content, Milwaukee Bucks
- Jared Harding, Executive Director, Digital Content & Strategy @ Kroenke Sports & Entertainment, Colorado Avalanche & Denver Nuggets