Athletes as Content Creators

SportsLoft's Yanni Andreopoulos interviews Greenfly CEO Daniel Kirschner SailGP CMO Tim Godfrey about their work with athlete-driven content, innovation during the pandemic, best practices and more.

Athletes As Content Creators on the Sports Loft Podcast with logos and images of participants

Greenfly Co-Founder and CEO Daniel Kirschner recently joined SailGP’s CMO Tim Godfrey in conversation with Sports Loft’s Yanni Andreopoulos, as part of the Sports Loft Member Series podcast.

The trio discussed Greenfly’s origins and work with SailGP, the annual global sail racing championship, and other sports rights holders to create and distribute athlete-driven content that accelerates fan engagement and audience growth.

The group also talked about the importance of authentic content, content innovation with sponsors and athletes during the current pandemic period, best practices, and more.

Listen to the full interview here.