SportBusiness wrote about the launch of Greenfly +Engage. The new automated product creates a simplified, one-click means for large numbers of fans to submit photos and videos, and then allows teams to easily organize, work with, and then redistribute that material through their social and digital media platforms.
“+Engage is an exciting new addition to our already robust ecosystem,” said Daniel Kirschner, Greenfly president and chief executive. “By expanding media collection capabilities to gather user-generated content from fans and consumers, we’re helping organizations crowdsource content from their biggest supporters. Additionally, we’ve made the whole process more efficiently and less costly by simplifying content workflows and effectively solving for first- and last-mile content routing and curation through a single, private-network platform.”