How MLB, New Era and New Balance Leveraged Francisco Lindor’s Many Assets in Their Marketing

Read how the MLB uses Greenfly to give players including Francisco Lindor access to multimedia content to improve their social media presence.

Adweek

Major League Baseball works with Greenfly to provide players including Cleveland Indians shortstop Francisco Lindor and many more with visual content assets to boost their social media presence and connections to fans. Greenfly was co-founded by two-time MLB All-Star Shawn Green.

Lindor aims to reach the next generation of fans through his fast-growing Instagram account, and so far, he’s among the top 5% of players in the league for social engagement. Brands including New Era and New Balance have made him the face of their campaigns, recognizing his authentic brand interests and ability to connect with audiences today.

Read the full article online here or see how MLB works with Greenfly below. 

VIDEO CASE STUDY

MLB uses Greenfly to drive deeper fan connections on social

Learn how Greenfly dramatically speeds and scales MLB ability to capture and deliver the best, most relevant social content.

Watch Now