Major League Baseball and Greenfly are helping players grow their social media outreach to fans. MLB is using Greenfly, co-founded by two-time All-Star Shawn Green, to give players access to videos, photos and other media so they can quickly download and share to their social accounts. Players can also send messages through the platform to request specific content. Participating players include Mike Trout, Aaron Judge, Christian Yelich and many more. Active player users are seeing engagement growth of 50% and MLB social media channel engagement is up across all platforms.
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