Greenfly Co-Founder and CEO Daniel Kirschner recently participated in a panel for the SportsPro Insider Series: Engaging Gen Z event. He joined Anmol Malhotra, Head of Sports Partnerships at Snapchat, and Aneesh Madani, Head of Global Digital Partnerships and Social Media at the IOC, to discuss using social video to reach Gen Z audiences. Alexandra Willis, Head of Communications, Digital and Content at AELTC, moderated the panel.
The group talked about strategies, tips and advice to capture the next generation of sports fans with social video, based on their organizations’ experiences working with partners and brand advocates in this area.
Among the core ideas discussed was that true social-first video is created for mobile devices and specific social platforms, with a sense of the audiences there and how to engage them. Content that’s highly engaging, authentic and contextually relevant — and not reformatted from other environments like broadcast — resonates best with fans.
The panel also discussed how athletes, many of whom are Gen Z themselves, now understand how collaborating around content creates a mutual value exchange. As Kirschner noted, “People realize the value of building their own brands and they realize that it’s mutually beneficial to be able to really collaborate and connect. It’s not a zero-sum game. If they’re sharing something that’s valuable to the organization that they’re affiliated with, that’s building value on their social channels and driving value back to the organization.”
Watch the full panel discussion below and visit SportsPro for more.