How the Premier Lacross League Boosted Player-Social Interactions by 300%
With Greenfly on the team, the Premier Lacrosse League supercharged brand audience reach, fan awareness, and brand value in its inaugural season – without paid social ads!
The PLL knew it was going to be hard to attract and keep fans’ attention. But with 150+ of the world’s best players connected with Greenfly, the PLL had all they needed to drive powerful fan engagement.
Athletes were empowered to share their stories as they were proven social media assets were delivered to them from PLL’s digital asset management system. They built their personal brand and drove fan engagement on Facebook, Twitter, and Instagram.
The results:
- 75k+ assets routed automatically between Libris & Greenfly
- 300%+ increase in player social interactions after joining
- 100 Players fulfilled a holiday content request for social used on an NBC broadcast
Download the success story now to learn how the PLL tapped their army of brand advocates.
Download the Success Story
“Our players have posted more, their follower accounts have grown exponentially over the last month alone since we implemented Greenfly and Libris. When they’re armed with content, they feel more empowered to be more active across social, too.”
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