The COVID Age of TV: 5 Trends That Will Change Your Marketing Strategy
If 2020 is anything, it’s a year of change in the television industry. We’ve seen everything from complete production upheaval to a broad transformation in consumer viewing habits.
For TV marketing heads, this change is an opportunity — it’s a chance to embrace the adoption of social media and build lasting audience engagement — with the help of your highly visible talent advocates.
In this new brief, we’ve identified the top trends and challenges shaping the industry as we grapple with profound shifts in marketing in this new age. Following each trend, we’ve outlined suggested actions, providing your team with ways to do more with less.
These action plans and examples are drawn directly from leading TV networks, and describe how they’ve utilized the voices of their advocates on social media to deepen connections with viewers everywhere.
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