If you lead marketing for a franchise business, you know how challenging the high-wire act of balancing brand and local content needs can be for your team — especially this past year.
I Love Kickboxing (ILKB), the fast-growing North American fitness franchise, has figured out how social media can drive both corporate and franchisee messaging and keep them in lockstep with each other.
The ILKB marketing and social team met the daunting tasks of completing a full rebrand this year while also responding to the COVID-19 impact on its local studios. They propelled their new brand vision and differentiated themselves from other market offerings with the help of their best franchise brand advocates: their studio franchise managers and owners.
See how the Greenfly brand advocacy platform helped the ILKB team leverage these franchisee brand advocates by providing them a streamlined way to exchange timely brand and local media assets and drive over 800 additional shares to social in just the first month!
The ILKB story provides insights for franchise marketers who recognize that social media is the main forum to engage consumers today, and that nothing beats authentic content aligned with a strong brand.
Photo: Courtesy of I Love Kickboxing/Ciera Biselli