20 Ways to Increase Voter Engagement on Social Media
Strategies for Political Campaigns to Maximize Organic Reach and Engagement
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Political campaigns face unprecedented headwinds in getting voters to pay attention this year.
And time is running out to align voters with your platform, your candidate, and their message.
Social media has never been more important for influence, reach and engagement, but paid social advertising is facing backlash — as well as voter apathy. Organic social posts from surrogates, donors and staffers use personal endorsement to break through all the noise. These advocates just need the right message and the right content.
To inspire digital marketing and social media teams, we’ve assembled this list of 20 proven strategies to ignite your creativity and bring your campaign’s advocates together to engage with voters with a united front.
Social media can be your most powerful ally in getting your candidate into office, or your ballot measure passed. Go right to the people — with your most trusted people — in the authentic ways they want now.
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