How Sponsors are Activating Team Partnerships with Greenfly

Greenfly’s sports customers – leagues, teams, and federations of all sizes – love the many benefits of the Greenfly platform. More original short-form media amplifies their brand message, activates more casual fans, and provides athletes and ambassadors with 24/7 access to content.  Additionally, the corporate partners and sponsors also great tremendous value from content access. Greenfly helps transform the way partner-property relationships work today to more cooperative and beneficial relationships.

Inviting Sponsors to Access and Share Content

The Premier Lacrosse League activates both endemic and non-endemic corporate partners by giving them access to their firehose of content [via Greenfly to seamlessly post to their own social channels.

View this post on Instagram

15 years of top 🧀. Offseason prep for @kyleharrison18 has just begun #PlayHuge

A post shared by STX Men’s Lacrosse (@stxmlax) on

+169% HIGHER engagement
[compared to five most recent posts]

+236% HIGHER engagement
[compared to five most recent posts]

Their physical therapy partner Evolution Physical Therapy over-indexed 
to the tune of 331% higher engagement 
(vs. previous five posts)

Dozens of images sourced by Adidas for their social feeds

Another PLL sponsor, Epoch Lacrosse, made frequent use of their access to league content to improve their Instagram feed and engagement. And the results from the three months of 2019 PLL season [compared to the prior three months when most youth, college, and other pro lacrosse is in-season], are remarkable:

  • For Epoch Lacrosse, engagement rate on their IG posts nearly doubled, increasing 98% once they started getting content from the PLL and Greenfly
  • The average video views per post, meanwhile, increased 115%! Having access to PLL highlights via Greenfly helped
  • Epoch Lacrosse’s follower count increased during both time periods, but during the PLL season, equipped with content from Greenfly, their following increased 38% more than the previous period

Sponsored Fan Activations Drive an Exceptional Element of Engagement

Corporate partners want campaigns that encourage fans to tell stories, driving authentic engagement. Coupled with a growing culture of creatorship among fans on social, teams are finding that Greenfly can be a valuable platform to utilize with their sponsors. A couple of examples from pro teams below are just a snapshot of the many ways Greenfly is helping teams improve their partnership marketing executions.

The Charlotte Hornets activated their partnership with Chick-fil-A in a creative and meaningful way, inviting fans to submit videos and photos of their blocks using Greenfly for a chance to win tickets and dinner. Even better was adding the element of a donation to Second Harvest Food Bank of Metrolina for each submission received from fans via Greenfly.

NBA Hornets UGC Campaign

The New Jersey Devils got their partner New Jersey Lottery involved with some UGC, inviting fans to submit videos using Greenfly to tell the Devils why they should be picked to participate in the next NJ Lottery Faceoff. This was one of many fan activations using Greenfly that the Devils have done in the 2019-20 season, including sending content back to fans via Greenfly for fans to post to their own social media platforms.

True Content Collaboration between Property and Partner

Premier Lacrosse League also used Greenfly to deliver a ton of additional value to their partner Corning Gorilla Glass:

  • Corning Gorilla Glass accessed content from PLL’s Greenfly library to populate their own channels
  • PLL actively requested for over 70 players to take a photo showing them with their Corning Gorilla Glass watch and post to their social accounts
  • Corning Gorilla Glass also accessed these brand activation photos to post to their owned accounts

Over 70 players responded to the request and posted photos on Instagram with them sporting their Gorilla Glass watch and tagged the partner

Corning Gorilla Glass made good use of their access to PLL content via Greenfly and to the content created by players showing them in the brand’s watches.

Community Partnerships Gain More Authenticity with Content Collaboration on Greenfly

Greenfly has also seen its customers create powerful activations with their community-focused campaigns and partners, soliciting and curating content from their fans and staff to tell real, meaningful stories.

The Colorado Avalanche wanted to collect authentic content around Hockey Fights Cancer, so they engaged their employees, particularly the Avs Ice Patrol, to tell their own stories, using Greenfly to request and collect the content. The result was a series of posts on Instagram Stories they used across the organization’s accounts and curated together in the Highlights of Avs Ice Patrol’s Instagram page. They weren’t the only Greenfly customer to use our platform to activate Hockey Fights Cancer…

The New Jersey Devils went to their fans to help activate the Hockey Fights Cancer campaign, asking fans to use Greenfly to submit stories of who they’re fighting for. The Devils stitched together some of the entries to create a powerful piece of content to share in-game, on the telecast, and on social + web to lend more authenticity to everything they were doing for Hockey Fights Cancer.

Partnership Activation for the 21st Century

The terms ‘sponsor’ and ‘partner’ are thrown around interchangeably far too often. The partnership means working together, letting each side share and collaborate around content, and, especially in 2020, helping corporate partners make the most of the access they’re paying for.

Greenfly brings tremendous value across an ever-growing list of use cases, and creating new and tangible value for partners is one the most savvy organizations embrace.

Learn more about the Greenfly here and contact us to chat more!

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