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Sports marketing pros at MLB, Golden State Warriors and San Jose Sharks discuss how they scale social media engagement leveraging their athletes.

Sports marketers at the Los Angeles Dodgers baseball team increased fan engagement on social media by collecting fan reactions to their World Series win.

Social media engagement is critical for TV show marketing. Harness the massive influence of show talent and creatives with advocacy marketing.

Sports marketers at the Rajasthan Royals IPL cricket team are increasing fan engagement on social channels by turning cricket players into storytellers.

Why are marketers prioritizing advocacy marketing over paid advertising and influencer marketing? Advocates have many advantages over social influencers, including authenticity, longevity, authenticity, and cost.

Header photo by: Candice Ward / Calgary Roughnecks home photographerThis dynamic time in sports is giving rise to fan engagement […]

Get ready — 2021 promises more radical changes for marketers everywhere.Digital and social marketing have fully surpassed “traditional” marketing mindshare. […]

Activate your sponsors through athlete social channels. Learn how brands activate their athlete partnerships through content collaboration on both the brand and athlete’s social media profiles.

The I Love Kickboxing marketing team is harnessing their strongest brand advocates—individual franchisees—to differentiate their brand during a dynamic year. See how.

Get Greenfly’s top tips for enticing celebrity brand advocates to endorse and amplify your brand consistently on social, and boost brand value.

Get insight into the key social media marketing challenges for franchises and how the technology exists today to solve them.