Panel discussion about driving MLB’s fan engagement strategy. Hashtag Sports 2020: Barbara McHugh, Senior VP of Marketing at MLB, Robert Shaw Director of Sports Media at Facebook, Daniel Kirschner CEO of Greenfly.
Brand Advocacy: Why It Should Be Part of Your Marketing Strategy in 2020
Create deeper audience connections from the real people who love your brand – your brand advocates. Download this free guide from Greenfly.
Q&A: The Basketball Tournament’s Social Media Strategy, and the Game-Changing Revelation of Player-Driven Content
The Basketball Tournament (TBT) is an annual single elimination, bracket-style, winner-take-all basketball tournament. Founded in 2014, the tournament airs on […]
The COVID Age of TV: 5 Trends That Will Change Your Marketing Strategy
The future of TV advertising during COVID: Learn the 5 trends that will change your marketing and social media strategy in 2020.
How Sports Teams Can Demonstrate More Value to Sponsors with Social Media
How can sports organizations get sponsors to treat social media activations more as valuable assets than ancillary accessories? That’s the […]
Key Insights From the 2020 Variety Virtual Entertainment Marketing Summit
Over the two days of Variety’s Virtual Entertainment Marketing Summit, marketing leaders from the world’s top entertainment companies came together […]
The Gameday Content Strategy Sports Marketers Need to Know
There is gold in all the short-form media captured on every game day. For decades, the focus was all about […]
Greenfly News: Two New Honors Mark Our Growth and Industry Impact
Greenfly continues to build momentum with two exciting announcements today that recognize our company’s growth and industry impact.
Maximize Organic Reach on Social Media with Advocacy for Political Campaigns
Social media will determine which political campaigns win or lose in 2020. While the 2016 election cycle saw campaigns spend […]
180 Social Media Examples in Sports as Play Resumes
Get inspired! Download this compilation of 180 examples from sports leagues and teams around the world announcing their return to play following their hiatus.
How Sports Leagues Drive Phenomenal Social Media Engagement with Live Content Correspondents
A Live Content Correspondent program enables sports leagues and teams to capture special moments at events and publish real-time social media posts and stories that increase fan engagement.