Get ready — 2021 promises more radical changes for marketers everywhere.Digital and social marketing have fully surpassed “traditional” marketing mindshare. […]
The typical strategy to activate athlete partnerships is ripe for evolution and innovation. It’s been years since social media presented […]
Success Story: I Love Kickboxing Uses Franchisee-Created Media to Tackle Rebrand and COVID-19 Messaging
The I Love Kickboxing marketing team is harnessing their strongest brand advocates—individual franchisees—to differentiate their brand during a dynamic year. See how.
Get Greenfly’s top tips for enticing celebrity brand advocates to endorse and amplify your brand consistently on social, and boost brand value.
Get insight into the key social media marketing challenges for franchises and how the technology exists today to solve them.
Recap of the Hashtag Sports 2020 VRTL conference: how the NBA and NLL increased fan engagement during the pandemic in 2020. Featuring Bob Carney, SVP of Digital from the NBA, Daniel Kirschner from Greenfly, and Katie Lavin from the NLL.
Panel discussion about driving MLB’s fan engagement strategy. Hashtag Sports 2020: Barbara McHugh, Senior VP of Marketing at MLB, Robert Shaw Director of Sports Media at Facebook, Daniel Kirschner CEO of Greenfly.
Create deeper audience connections from the real people who love your brand – your brand advocates. Download this free guide from Greenfly.
Q&A: The Basketball Tournament’s Social Media Strategy, and the Game-Changing Revelation of Player-Driven Content
The Basketball Tournament (TBT) is an annual single elimination, bracket-style, winner-take-all basketball tournament. Founded in 2014, the tournament airs on […]
The future of TV advertising during COVID: Learn the 5 trends that will change your marketing and social media strategy in 2020.
How can sports organizations get sponsors to treat social media activations more as valuable assets than ancillary accessories? That’s the […]