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Greenfly, Inc.

Blog

Two women wearing Mosca Verde t-shirts highlighting 5 marketing and social media trends.

Filed Under: Blog

5 Marketing Trends to Watch in 2021: The Ambassador & Creator Era

Get ready — 2021 promises more radical changes for marketers everywhere.Digital and social marketing have fully surpassed “traditional” marketing mindshare. […]

January 12th, 2021 by Paula Minardi

An Instagram social media post from Hyperice shows Trevor Baptise, an American lacrosse player, warming up with the Vyper 2.0

Filed Under: Blog

How a Modern Approach to Athlete Partnerships Can Deliver Massively More Value

The typical strategy to activate athlete partnerships is ripe for evolution and innovation. It’s been years since social media presented […]

January 5th, 2021 by Neil Horowitz

Three female franchise brand advocates with boxing gloves and masks.

Filed Under: Blog

Success Story: I Love Kickboxing Uses Franchisee-Created Media to Tackle Rebrand and COVID-19 Messaging

The I Love Kickboxing marketing team is harnessing their strongest brand advocates—individual franchisees—to differentiate their brand during a dynamic year. See how.

December 14th, 2020 by Paula Minardi

Celebrity brand advocate on set in period costume looking at camera.

Filed Under: Blog

The Secret for Getting Celebrities to Share & Create Social Content for Your Brand 

Get Greenfly’s top tips for enticing celebrity brand advocates to endorse and amplify your brand consistently on social, and boost brand value.

December 1st, 2020 by Paula Minardi

fitness kickboxing

Filed Under: Blog

Powerful Social Media Marketing for Franchise Businesses: Essential Keys for Success

Get insight into the key social media marketing challenges for franchises and how the technology exists today to solve them.

November 23rd, 2020 by Neil Horowitz

Hashtag Sports 2020 VRTL Conference logo and Greenfly logo on dark background.

Filed Under: Blog

VIDEO: NBA and NLL: Two Fan Engagement Strategies (Hashtag Sports VRTL 2020 panel discussion) 

Recap of the Hashtag Sports 2020 VRTL conference: how the NBA and NLL increased fan engagement during the pandemic in 2020. Featuring Bob Carney, SVP of Digital from the NBA, Daniel Kirschner from Greenfly, and Katie Lavin from the NLL.

October 28th, 2020 by Paula Minardi

sports business journal brand innovation summit

Filed Under: Blog

VIDEO: MLB’s Fan Engagement Insights From Our SBJ Brand Innovation Summit Panel

Panel discussion about driving MLB’s fan engagement strategy. Hashtag Sports 2020: Barbara McHugh, Senior VP of Marketing at MLB, Robert Shaw Director of Sports Media at Facebook, Daniel Kirschner CEO of Greenfly.

October 20th, 2020 by Neil Horowitz

mobile phone diptych on yellow background and title - Create Deep Connections With Any Audience: Harness the Power of Brand Advocates

Filed Under: Blog

Brand Advocacy: Why It Should Be Part of Your Marketing Strategy in 2020

Create deeper audience connections from the real people who love your brand – your brand advocates. Download this free guide from Greenfly.

October 6th, 2020 by Paula Minardi

The Basket Ball Tournament and Greenfly

Filed Under: Blog

Q&A: The Basketball Tournament’s Social Media Strategy, and the Game-Changing Revelation of Player-Driven Content

The Basketball Tournament (TBT) is an annual single elimination, bracket-style, winner-take-all basketball tournament. Founded in 2014, the tournament airs on […]

September 29th, 2020 by Neil Horowitz

The Covid Age of TV: 5 Trends that will change your marketing strategy

Filed Under: Blog

The COVID Age of TV: 5 Trends That Will Change Your Marketing Strategy

The future of TV advertising during COVID: Learn the 5 trends that will change your marketing and social media strategy in 2020.

September 23rd, 2020 by Paula Minardi

Greenfly Sports Sponsor Guide

Filed Under: Blog

How Sports Teams Can Demonstrate More Value to Sponsors with Social Media

How can sports organizations get sponsors to treat social media activations more as valuable assets than ancillary accessories? That’s the […]

September 9th, 2020 by Neil Horowitz

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