Leaders in college athletics came together at the Sports Business Journal Intercollegiate Athletics Forum to discuss the topics of the day including driving attendance, changing broadcast paradigms, questions around name/image/likeness, and more
Mascot Marketing Strategies for TikTok: Mascots Among the Early Sports Influencers on the Trending Social Media Platform
If your sports organization isn’t on TikTok, a great way to start is with these simple mascot marketing strategies that will engage younger fans and build a brand around your mascot’s personality on social media.
In the latest edition of Fast Five, we review five ways Hockey Fights Cancer was activated by the NHL and its teams, with social content and more.
Analysis from panels at the conference discussing digital content, OTT platforms, activating influencers, social media sports broadcasts, and more
Learn how the Five Below social team transformed the company’s social content strategy and customer connections with the help of its employees and Greenfly.
Check out Greenfly’s analysis of social media posts from the 2019 World Series, with insights that can inspire you, your community, and your organization.
Greenfly’s webinar with Libris, Tap Into the Power of Your Influencers, highlighted four best practices and stories of community activation on social.
Five examples and analysis of exceptional social content strategy in college football and how to make it happen. Read more.
Greenfly’s recent WORLDZ Summit Master Course offered tips for activating your brand’s community to up your storytelling game on social. Learn more.
Greenfly and Libris by PhotoShelter announce strategic partnership to empower effortless content sharing across social media. Read more.
On Greenfly’s 5th anniversary, Co-founders Shawn Green and Daniel Kirschner reflect on the company’s origins, the world of social content, and what’s ahead.