To help inspire digital marketers, social media managers, and your creative teams, we’ve created this list of ideas to inspire you and give you new directions to continue to engage with fans during this time.
Greenfly for Sports
Social media is now where fans experience and share unforgettable moments in sports.
Greenfly gives you the ability to collect photos and videos from your entire fan base and produce exciting and authentic content for your social media channels.
You can also distribute match day content, behind-the-scenes video, and training highlights directly to athletes and players, even before they leave the field. Greenfly will give you an unfair competitive advantage in sports marketing. It’s the ultimate fan engagement solution.
Deliver digital media to athletes increase brand reach and engagement across their social channels.
- Capture
- Distribute
- Collaborate
- Communicate
No fans in stands? This free guide includes 30+ proven ideas for using digital channels to create a better at-home sports experience.
capture
Collect Content From Advocates & Athletes
Are you looking to experience the biggest moment of your franchise’s history through the eyes of your faithful fans and dedicated athletes?
One central media hub to request, collect, manage amd distribute content from any source – UGC submitted by fans, media from digital asset management systems and cloud storage, and especially photos and videos created by your athletes.
Capture Content From:
Photographers
Accelerate asset delivery from cameras to social media with real-time, automated media sharing to increase fan engagement on social media during and after live sports events.
Athletes
Request, remotely direct, and source original, authentic videos and photos from athletes and players. Send them a dynamic media brief to capture intimate moments of their life on and off the field— to build your brand, and theirs.
Fans
Crowdsource authentic UGC. Collect user-generated content from your fans and capture their excitement and give a unique, visual event perspective to other fans everywhere.
250k
assets powered by Greenfly per season
Last season, Greenfly helped Major League Baseball and the 30 Clubs route nearly 1,200 pieces of daily, original content that was collected from every ballpark. Through the Greenfly platform, MLB’s Live Content Creators have been able to distribute thousands of media assets directly to team and league social media editors for near real-time publishing on Facebook, Instagram, Twitter and more, ultimately giving fans the unique perspectives of the game and its players they cherish and share.
Communicate
Organize, Search & Share
With Greenfly, you can easily manage all types of media assets coming in, and share all of this content with one or more groups at any time.
Ways to Coordinate Content:
Organize Assets with Galleries
Create a collection of photo and videos, update the content in real-time, distribute it promptly and measure the results.
Integrate with Other Content Hubs
Increase your speed to social by connecting your DAM system, cloud storage systems, or video production systems directly to Greenfly to deliver photo and video assets as they become available.
Enrich Content with Metadata
Add tags, metadata, and notes to any media asset to easily search and filter, and find what you need right when you need it. Even on your mobile phone.
“We use Greenfly to capture a wide-spectrum of content and give MiLB the ability to produce grassroots social content for league accounts in dozens of ballparks simultaneously.”
Collaborate
Strengthen Your Most Important Relationships
Remotely collaborate with team members around social media content. Create, edit, tag, approve, distribute media from anywhere, to anywhere.
Collaborative Tools Enable You to:
Get Content
Aggregate hours of fresh content by requesting and finding photos and videos in a particular format and length by a specified day or time, with automatic reminders.
Share Content
Ask your community to share photos and videos to Instagram, Facebook, Tiktok and Twitter; suggest captions and hashtags for immediate posting.
Message Your Community
Communicate immediately and in context to enhance collaboration around a game, memorable moment or important topic.
2k+
Assets Created
5k+
Messages Sent
“In the most engaging Asian Football Championship in history, we broke all digital & social media records within the first week of the UAE 2019 edition. The scale of this campaign would not have been possible without Greenfly.”
DISTRIBUTE
Engage Fans with Authentic, Real-Time Content
Greenfly is the sports social media app that makes sure content is shared with your fan base to reach its most effective distribution channel in a timely manner.
Greenfly can automatically route media directly to your advocates so they can post news, brand messaging, events, just about anything, in a coordinated and timely manner.
The Greenfly platform also enables you to curate the best reactions from your fan base on Facebook, Instagram and Twitter. This content can then be used to produce powerful media for jumbotron videos, championship ring ceremonies, and much more. Greenfly is the most powerful way to engage fans on social media for sports organizations.
Connect With Your Audience:
Amplify
Deliver the best photos and videos to the most relevant social accounts; expand reach within your fan base and all those within your community.
Brand
Build your brand with hard-to-capture content that fans crave — from live moments to candid, behind-the-scenes interludes.
Measure
Gain key insights by seeing how content is shared, where it is shared and most importantly, how it performs.
In its first year working with Greenfly, World Surf League saw nearly 1 million engagements on content shared to social by its surfer community—all powered through Greenfly.
Athletes
Give fans the inside scoop into your daily life while collecting and distributing hours of engaging media of your best performances. Greenfly’s sports social media app gives you the content you need to build your own personal brand.
Fan Groups
Fan groups are known for hosting incredible tailgate experiences, digital gamedays, and hosting away game festivities. Show the rest of your team’s fan base what they are missing with Greenfly. Highlight the giveaways, the pre-game festivities, and the community your fan group creates with our media sharing platform.
Sponsors
Leverage your affiliation with the team to increase brand awareness and fan engagement with your brand. Ask sponsored athletes and brand ambassadors to post compelling videos highlighting their gameday performance, showing your logo. Greenfly’s social media sharing app will help you increase brand value and maximize the value of your sponsorships.
More on Sports
World Surf League uses Greenfly to Activate Its Community and Engage Fans
Our case study video showcases how World Surf League uses Greenfly to activate its community of surfers and engage fans on social media. Learn how.
Minor League Baseball Uses Greenfly to Create Authentic Social Content
Our case study video showcases how Minor League Baseball uses the Greenfly platform to create authentic and compelling social media content. Learn how.