Greenfly for Sports
Automated
Organization
Collect, manage and distribute digital content with Greenfly. Intelligent automation routes thousands of digital assets in real time so that you can leverage the full potential of digital content for fan engagement, sponsor activations and media partners.
Greenfly Drives Fan Engagement
and Boosts Revenue
Select your role below
Digital Marketing
Drive engagement, and deliver loyalty by increasing your reach.
Corporate Partnerships
Exceed sponsor expectations, boost fan activation and offer new programs.
Broadcast & Media Rights
Provide your media rights partners with the tools they need to unlock Gen Z audiences.
40 Leagues and 500 Teams
Rely on Greenfly Software
Made for sports by sports, Greenfly’s platform is a game-winning score for anyone from local lacrosse teams to the world’s biggest leagues and competitions.Automatically move mountains of media in real-time and eliminate the mess of filesharing links, emails, and Slack channels you’re using today. With workflows that keep the content flowing, your organization can redefine the bounds of digital media:
- Expand Media Broadcast Rights
- Double or Triple Sponsor Value
- Boost Ticket and Merchandise Sales
- Engage and Attract Younger Fans
Matchday Content Collection
Gather short-form digital media on game day (or any day), organize and distribute it in real-time to your social media team, sponsors and broadcasters. With a match day content collection program, leagues can create and collect media from embedded photographers and live content creators and eliminate cloud file sharing, email, Whatsapp and Slack. Share with:
- Competing Teams: Provide behind-the-scenes content for competing teams to publish on official channels in real-time, then share with players and sponsors.
- Broadcasters: Syndicate social media to rights-holders alongside broadcast media for digital promotion to younger audiences.
- Sponsors: Increase value by delivering media they can use for their own promotions.
Bundesliga: Matchday Content program
Athlete Social Distribution
Harness the brand-building endorsement of your most powerful influencers and share short-form media with athletes & players. Give them curated media galleries with personalized highlights to post on their personal social accounts — before they leave the locker room. Automate the distribution of individual photo & video galleries to every player and help them build their personal brand – and at the same time they’ll help build yours.
- Ensure quality game and training assets are always available on mobile phones
- Strengthen relationships with all of the athletes on your roster. (Don’t just ask them for media appearances, give them something they want)
Major League Baseball: Athlete Social Program
Greenfly is the trusted partner of 9 out of 10 of the world’s biggest sports events
Digital Media Drives New Sports Revenue
Download this free PDF to discover how digital media software can directly increase merchandise, sponsor, and broadcaster revenue.
10X Sponsor Activation
Demonstrate your digital fanbase’s power to increase sponsor value as digital channels replace experiential exposure. Provide sponsors short-form media showcasing their brand logos for re-use in their marketing. Include the impressions and engagements sponsors gain across athlete, broadcaster and superfan social pages — not just official brand channels.
- Extend sponsor exposure well beyond match day.
- Leverage the reach and influence of your advocates to meet sponsorship commitments.
- Improve and expand relationships with your most valuable sources of revenue.
Premier Lacrosse League: Sponsor Activation program
By using Greenfly +Engage, we’ve already collected thousands of photos and videos with just a single Twitter post. We’re thrilled to share those incredible reactions and celebrations with our fans!
Caroline Morgan
Vice President of Digital Strategy
Los Angeles Dodgers
Collaborative Fan Engagement
Activate fans to create and submit photos and videos for use on your owned social or other digital channels. Request and collect UGC that you can quickly review – usage rights included. Pull together thousands of submissions to create videos and promotions.
- Give fans an easy way to participate in and commemorate big franchise moments.
- Build a library of original content.
- Get full transfer of intellectual property rights on submitted media.
Los Angeles Dodgers: Fan UGC Campaign
Shout-out to Greenfly!
It allows us to share all our great content with one stroke.
Thomas Dziagwa
Basketball Player for TBT &
Oklahoma State University
Athlete Content Co-Creation
Bring your fans closer to your brand by letting them hear directly from their favorite athletes and coaches. Give fans ‘direct access’ by remotely directing these advocates to create videos or take photos with a self-guided media brief for filming, including instructions, a script and a teleprompter.
- Create meaningful, purpose-driven media with your most ardent supporters.
- Harness the power of their original stories to drive sports fan engagement.
- Maintain intellectual property rights on all media.
Rajasthan Royals: Remote Content Creation
