Our case study video showcases how World Surf League uses Greenfly to activate its community of surfers and engage fans on social media. Learn how.
Greenfly for Sports
Social media is now where fans experience and share unforgettable moments in sports.
Greenfly ensures they never miss any of them.
Speed Content to Social and Increase Fan Engagement:
- Capture
- Coordinate
- Collaborate
- Connect
capture
Collect Content From Your Community
One central hub to request and manage content created by your community: staff photographers, athletes, content correspondents, partners and fans
Capture Content From:
Photographers
Accelerate asset delivery from cameras to social media to increase fan engagement during and after live sports events
AthletesSource original, authentic content from your athletes about their life on and off the field to build your brand and theirs
FansMobilize your fans to capture their team excitement and give a unique, visual event perspective to fans everywhere
250k
assets powered by Greenfly per season
Last season, Greenfly helped Major League Baseball and the 30 Clubs route nearly 1,200 pieces of daily, original content that was collected from every ballpark. Through the Greenfly platform, MLB’s Live Content Creators have been able to distribute multiple forms of media assets directly to team and league social editors for near real-time multi-platform publishing, ultimately giving fans the unique perspectives of the game and its players they cherish and share.
Coordinate
Organize, Search & Share
With Greenfly, you can easily manage created content coming in, and shared content going out
Ways to Coordinate Content:
Organize Assets with Galleries
Create a collection of photo and videos, update the content in real-time, distribute it promptly and measure the results
Integrate with Other Content HubsIncrease your speed to social by connecting your DAM system with Greenfly to deliver or retrieve photo and video assets
Enrich Content with MetadataAdd notes to content to find what you need right when you need it
“We use Greenfly to capture a wide-spectrum of content and give MiLB the ability to produce grassroots social content for league accounts in dozens of ballparks simultaneously.”
Collaborate
Strengthen Your Most Important Relationships
Collaborative Tools Enable You to:
Get Content
Receive fresh content by requesting photos and videos in a particular format and length by a specified day or time, with automatic reminders
Share ContentAsk your community to share photos and videos to Instagram, Facebook & Twitter; suggest captions and hashtags for immediate posting
Message Your CommunityCommunicate immediately and in context to enhance collaboration around a game, memorable moment or important topic
2k+
Assets Created
5k+
Messages Sent
"In the most engaging Asian Football Championship in history, we broke all digital & social media records within the first week of the UAE 2019 edition. The scale of this campaign would not have been possible without Greenfly."
Connect
Give Your Fans Authentic, Real-Time Content
Greenfly makes sure that content is routed through your community to reach its most effective distribution channel in a timely manner
Connect With Your Audience:
Amplify
Deliver the best photos and videos to the most relevant social accounts; expand reach within your fan base and all those within your community
BrandBuild your brand with hard-to-capture content that fans crave—from live moments to candid, behind-the-scenes interludes
MeasureGain key insights by seeing how content is shared, where it is shared and most importantly, how it performs
In its first year working with Greenfly, World Surf League saw nearly 1 million engagements on content shared to social by its surfer community—all powered through Greenfly.
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