Digital Marketing

Digital Marketing

Drive Full-Blast Fan Engagement

Sports fans are on social media 24/7. That’s where they expect to engage with your team, competition or league.

Digital-first fans want authentic, original photos and videos – not just linear highlights. There is no substitute for authenticity for Gen Z.

Capture and deliver authentic “social-ready” content in real-time with Greenfly. Make your valuable digital assets go (much) further than DAM software. Automatically share short-form digital media with your team and partners — and see fan engagement skyrocket.

Drive fan engagement through social media including distribution to hockey players

The Tools You Use Were Not Built for Sharing Digital Media

You’ve probably used SMS, WhatsApp, or Slack to send photos. Or you emailed Google Drive or Dropbox links to share videos. These everyday communication tools simply weren’t designed for the requirements of sports: high-volume, many recipients, and instant access.

Real-time content capture is complex

Your staff and partners need digital media delivered in real-time to engage their fans.

Ever met an over-staffed digital team?

Automating media workflows from beginning to end will enable you to do more — without more staff.

Digital isn’t an optional “add-on”

Short-form content is now a core requirement for all internal teams as well as external partners.

Share digital assets in real time with soccer players

Fuel
Constant Fan Connections

24/7/365 sports play demands a new way of delivering all the action and evocative content to fans. Enlist your partners and athletes to help you connect with your passionate followers more often. Get authentic content to everyone who needs it.

Fuel instant fan connections
broadcasters and media rights holders icon

Rights-holding broadcasters

Boost ratings and tune-in

Teams and clubs icon

Teams

Share on social in real-time

Sponsors & partners icon

Partners & Sponsors

New programs, 2X+ activations

Athletes icon

Athletes

Engage directly with fans

2,000%+

More Reach

200%+

More Engagement

50%+

More Sponsor Revenue

Greenfly Delivers

Greenfly is the most advanced digital content distribution platform available. With it, you can manage the end-to-end content workflows for your sport’s entire ecosystem and get content from pitch to post in seconds.

Digital content capture and activation

Content Capture and Collection

  • Staff, creators and freelancers at any event can upload photos and videos in seconds as the action happens.
  • Greenfly can automatically pull content from third-party storage systems, DAMs, licensed media services like Getty Images, and editing suites like WSC, Grabyo and WildMoka.
  • Fans can submit UGC (with full usage rights) for the most authentic perspectives and their direct participation.

Automated
Organization

With AI-powered image recognition and intelligent automation, content is recognized, organized and moved to the right Greenfly galleries and channels. Structured for digital rights permissions and automatic tagging and asset management.

Automated organization using AI
Real time asset distribution

Real-Time Distribution

In sports, real-time matters. Share content instantly to the infinite camera roll in the Greenfly mobile app or to the Greenfly +Gateway desktop app. Recipients can browse, download and publish to social media in just a few taps.

  • Overcome the organic limits of your official social channels.
  • Deliver content through the cloud to staff, athletes and partners and increase your digital footprint.
  • Empower broadcasters and sponsors to deliver behind-the-scenes experiences to fans in different regions and languages.

Ready to take the
next step?

We’re the friendliest team of experts you’ve ever met. Let’s explore how Greenfly can drive massive fan engagement with digital media.