Digital Marketing
Drive Full-Blast Fan Engagement
Sports fans are on social media 24/7. That’s where they expect to engage with your team, competition or league.
Digital-first fans want authentic, original photos and videos – not just linear highlights. There is no substitute for authenticity for Gen Z.
Capture and deliver authentic “social-ready” content in real time with Greenfly. Make your valuable digital assets go (much) further than DAM software. Automatically share short-form digital media with your team and partners — and see fan engagement skyrocket.
The Tools You Use Were Not Built for Sharing Digital Media
You’ve probably used SMS, WhatsApp or Slack to send photos. Or you emailed Google Drive or Dropbox links to share videos. These everyday communication tools simply weren’t designed for the requirements of sports: high-volume, many recipients and instant access.
Real-time content capture is complex
Your staff and partners need digital media delivered in real time to engage their fans.
Ever met an over-staffed digital team?
Automating media workflows from beginning to end will enable you to do more — without more staff.
Digital isn’t an optional “add-on”
Short-form content is now a core requirement for all internal teams as well as external partners.
Rights-holding broadcasters
Boost ratings and tune-in
Teams
Share on social in real time
Partners & Sponsors
New programs, 2X+ activations
Athletes
Engage directly with fans
2,000%+
More Reach
200%+
More Engagement
50%+
More Sponsor Revenue
Content Capture and Collection
- Staff, creators and freelancers at any event can upload photos and videos in seconds as the action happens.
- Greenfly can automatically pull content from third-party storage systems, DAMs, licensed media services like Getty Images and editing suites like WSC, Grabyo and WildMoka.
- Fans can submit UGC (with full usage rights) for the most authentic perspectives and their direct participation.
Automated
Organization
With AI-powered image recognition and intelligent automation, content is recognized, organized and moved to the right Greenfly galleries and channels. It’s structured for digital rights permissions and automatic tagging and asset management.
Real-Time Distribution
In sports, real-time delivery matters. Share content instantly to the infinite camera roll in the Greenfly mobile app or to the Greenfly +Gateway desktop app. Recipients can browse, download and publish to social media in just a few taps.
- Overcome the organic limits of your official social channels.
- Deliver content through the cloud to staff, athletes and partners and increase your digital footprint.
- Empower broadcasters and sponsors to deliver behind-the-scenes experiences to fans in different regions and languages.
Ready to take the
next step?
We’re the friendliest team of experts you’ve ever met. Let’s explore how Greenfly can drive massive fan engagement with digital media.
Photo Credits: Chicago Blackhawks, GirlsontheBall
