Major League Baseball Automates Short-Form Media Distribution to Players

Major League Baseball’s Player Social Program and Live Correspondent Program reach a new generation of baseball fans.

Major League Baseball had a vision to drive deeper fan connections on social media with the teams and players they love. Greenfly is working with MLB to dramatically speed and scale its ability to capture and deliver the best, most relevant social content, driving engagement with its hundreds of millions of fans around the world.

With Greenfly, MLB’s Player Social program leverages most of the league’s players to share 600,000 photos, videos and game highlights with millions of fans around the world.

And the Live Content Correspondent Program (LCC) has helped MLB gather in-stadium photos and videos from the stands for its 30 clubs to deliver to their social feeds, enabling fans at home to feel like they’re still part of the action.

Major League Baseball

Saw over 52% increase in social engagement

“We want to give players content they haven’t had access to before, and give them more flexibility and the tools to express themselves more fully and have a bigger voice. We want to be a resource to the players, and mine an opportunity we think has yet to be uncovered. It’s not going to be one size fits all. The idea is to customize this to the individual players.”

Barbara McHugh, MLB Senior Vice President of Marketing
See how your organization can harness your athletes to reach a new generation of fans.