College athletics has entered a new era of fandom and economics. We see it in the realignment and rebranding across conferences, larger NIL, media rights and sponsorship deals. And we see it in the way younger fans, alumni and recruits consume content for college athletics on mobile screens.
Leading-edge conferences and schools are taking notice. They’re integrating mobile-first short-form digital media into overall content strategies. This includes videos and photos made for digital and social channels capturing moments broadcast cameras can’t.
Your fans, staff, partners and student-athletes all crave this content for college athletics: video highlights, UGC and fan reactions, behind-the-scenes moments and more.
Audience engagement with college sports is expected to increase as much as 17% this year. So now’s the time to be ready for it with the content they want.
This media demands its own strategy and centralized infrastructure to automate the mass volumes of digital content your staff generates and distributes at every live event. But getting your student-athletes, partners and other stakeholders continuous content on game day and year round is complex.
Close the Content Gap in College Athletics
Score the plan for a short-form content infrastructure driving fandom and revenue.
Short-Form Content for College Athletics Made Easy
For the last decade, Greenfly has been working with sports leagues and college athletics programs of all sizes to make short-form content programs easy. We help them collaborate with their athletes, staff and partners on social media and digital channels, streamline their short-form content workflows, and get the most out of these relationships.
In our latest playbook, College Athletics: Revolutionize Your Short-Form Content Ecosystem, we’ve compiled some of our top insights to help college athletic departments elevate your short-form content game to build more fandom and stronger brands.
This guide offers a plan to implement a tech-driven, real-time content feed infrastructure for executing your short-form content strategies. It showcases best practices we’ve developed working with both pro sports leagues and college athletics departments with multiple sports teams. And it highlights a few successful initiatives we’ve enabled for college sports organizations to elevate their programs on game day and year round.
Inside the Playbook
- Read 5 use cases: How technology makes content flow faster and easier
- Review 5 focus areas for implementation: Make this digital transformation as easy as possible
- Get key forward-thinking insights: Maintain your content streams beyond game days
- Explore thought-starters, including:
- How to identify the short-form content your stakeholders want
- How to think about AI for fast content curation
- How to monetize this content with sponsors
- How your advancement team can use it to boost alumni engagement
There’s no better time to build an infrastructure for short-form content in college athletics and reap the benefits. Fans want all the content you can offer them, and your entire universe of staff, partners and student-athletes is ready and able to deliver it.
Reach out to us today for even more college athletics insights.
