Artificial intelligence has opened up new ways to increase sponsor revenue for leagues and clubs everywhere.
A must-read for heads of commercial and corporate partnerships. (no registration required).
You’re scrolling through your feed — flying by polished pictures, broadcast highlights and memes — but then your thumb stops. There’s a video that looks like it was captured on someone’s phone, not from a brand or a big corporation, from a regular person. The goal of marketers is to...