VIDEO: How MLB Speeds Content to Social Media

Major League Baseball uses Greenfly to collect and distribute hundreds of thousands of photos and videos, speeding content to fans on social media.

Both the Major League Baseball and Greenfly Logos featured side by side on top of a photograph of a baseball player

On Major League Baseball (MLB) Opening Day, we’re reflecting at Greenfly on how we’ve come full circle with MLB, starting from our roots with the league via Shawn Green, Greenfly’s co-founder and former 2-time MLB All-Star, to our partnership in speeding content to social media.

As a former player, Shawn understood the importance of fan connections and the rise of social media as the place where fans experience and share the daily and unforgettable moments in sports. MLB had a vision to drive deeper fan connections on social with the teams and players they love. Greenfly is working with MLB to dramatically speed and scale its ability to capture and deliver the best, most relevant social content, driving engagement with its hundreds of millions of fans around the world.

See How We’re Doing It

More About the MLB and Greenfly Partnership

In 2018, Greenfly helped MLB and the 30 Clubs route nearly 250,000 pieces of content that were collected from every ballpark. Through the Galleries content collaboration and distribution hub within the Greenfly platform, MLB’s Live Content Creators were able to distribute multiple forms of media assets directly to team and league social editors for near real-time multi-platform publishing, ultimately giving fans the unique perspectives of the game and its players they cherish and share.

MLB is expanding Greenfly Galleries in the 2019 season to the players as well for even more direct fan connections. Players can access the breadth of the league’s content creation workflows and have the tools to post or request content as soon as they come off the field. MLB fans quickly receive unique baseball content, deepening their connection to the league, their home team and their favorite players.

Sports Business Journal highlighted this partnership in a recent article, quoting MLB Senior Vice President of Marketing Barbara McHugh:

“We want to give players content they haven’t had access to before, and give them more flexibility and the tools to express themselves more fully and have a bigger voice. We want to be a resource to the players, and mine an opportunity we think has yet to be uncovered. It’s not going to be one size fits all. The idea is to customize this to the individual players.”

Good luck to all of the MLB clubs and players this season, and now it’s time to “Play ball!”

Are you looking to scale your social sports content? Contact us at Greenfly.

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