Bringing the content operations of modern professional sports to one of college athletics’ most storied programs.
Greenfly, the leader in powering short-form content operations for the world of sports and entertainment, today announced a multi-year partnership with Alabama Athletics. Under the agreement, Greenfly’s platform extends across all 21 of Alabama’s varsity programs, equipping more than 700 student-athletes and the creative, communications, and NIL teams that work alongside them.
Alabama will use Greenfly to capture live moments as they happen, brief athletes on NIL and sponsor deliverables in real time, and centralize the full scope of their gameday content operations across sports. Creative requests, athlete shares, and sponsor activations now run through a single workflow — replacing the fragmented tools athletic departments have lived with for years.
Alabama Athletics is among the most storied programs in college sports — with championships across football, gymnastics, golf, and softball, and a fan base that extends well beyond Tuscaloosa. As brand, NIL, and content increasingly shape recruiting — and, with it, what’s possible on the field — Alabama is investing in content the way the NFL, NBA, MLB, and other leading professional organizations do.
Greenfly’s AI does the work that fragmented tools couldn’t — identifying athletes across every roster, tagging scenes as games happen, recognizing sponsor logos as they appear. That tagged content routes automatically to every group with reason to access it — each student-athlete’s personalized gallery, the creative team’s editing pipeline, the communications team’s press pool, partner-side galleries built around their brand, and the broadcast and external systems Greenfly integrates with. Greenfly’s footprint inside the Crimson Tide reaches well beyond the active roster — recruits Alabama is courting, alumni ambassadors, agents, and campus partners all live inside the same system. This foundational infrastructure frees up the Crimson Tide’s creative department to stop worrying about moving files and instead focus on telling stories and driving revenue.
“Alabama is one of the most accomplished — and one of the most influential — brands in all of sports. When a program of that stature makes a move like this, the rest of college athletics pays attention,” said Daniel Kirschner, CEO and Co-Founder of Greenfly. “We’re proud to be the platform powering that work.”
“When a program of Alabama’s stature makes a move like this, the rest of college athletics pays attention.”
Greenfly CEO & Co-Founder Daniel Kirschner
The signal across college sports is hard to miss. The most ambitious athletic departments in the country are treating brand and content investment as a form of recruiting spend — and the ones leading that shift are running it on Greenfly. Alabama joins the Big Ten Conference, BYU Athletics, Baylor Athletics, DePaul University, and a growing list of programs working to do the same.
About Greenfly
Greenfly powers the content operations behind the world’s biggest sports and entertainment moments. As the industry’s core infrastructure for short-form content, the company’s award-winning platform enables real-time capture, organization, and distribution of digital media at unprecedented scale. Greenfly’s proprietary AI technology has transformed how complex organizations automate content workflows—eliminating manual processes and unlocking new revenue streams for clients. The platform has become mission-critical for the NBA, NFL, MLB, and dozens of other industry-defining brands. Founded in 2014 and headquartered in Santa Monica, Greenfly has established offices across the U.S., Europe and Asia to serve the world’s most demanding content operations.
