Greenfly

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A smartphone shows an athlete creating a video after receiving a content request.

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VIDEO CASE STUDY

MLB uses Greenfly to drive deeper fan connections on social

Learn how Greenfly dramatically speeds and scales MLB ability to capture and deliver the best, most relevant social content.

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VIDEO

Avoid the Chaos of Creating and Sharing Content. All the Time.

Become a calm social media manager. Leverage your community with Greenfly to find your zen.

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How it Works

01– Activate

  • Send content brief templates for your community to create photos and videos.
  • Enable your community to send you content at any time.
  • Ingest content automatically from existing DAM and other sources with Greenfly Connect.
A content brief sent to 15 contributors asks recipients to capture a quick video sharing how they're celebrating the win. A contributor responds to the content request by capturing a video right in the middle of the excitement..
A group message within the Greenfly app shows a community of contributors collaborating to create authentic content. In the Greenfly app, six libraries show collections of pictures and videos that contributors could easily download and share with their communities.

02– Manage

  • Organize your community into groups and leverage Greenfly messaging for collaboration.
  • Create collaborative content spaces (Greenfly Galleries) to enable real-time distribution.
  • Route content automatically to the right person at the right time to share on social and beyond.

03–Amplify

  • Share content at scale and in real time across your community’s social channels.
  • Provide text for social posts and schedule delivery of content for social sharing.
  • Offer instructions and workflows to create rich social interactions for activations—Instagram Stories with swipe ups, etc.
Two screens demonstrate the simplicity of share request and fulfillment in Greenfly. In this instance, a contributor is sending a tweet to their followers revealing the team's 2020 jersey.
A smartphone displays a Greenfly dashboard helping you measure usage, downloads, social actions, and shares.

04–Measure

  • Gauge your community’s social sharing activity.
  • Track performance at all levels of granularity–by post or community member(s), etc.
  • Access detailed dashboard reporting by social channel and engagement activity.