Guides
5 Marketing Trends to Watch in 2021: The Ambassador & Creator Era
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Harness 2021’s Top Digital Marketing Shifts
Get all the insights on the key market forces impacting your work this year, with action plans and examples from leading brands. Learn how ambassadors and the co-creation of branded media are shaking up brand marketing for the better.
The COVID Age of TV: 5 Trends That Will Change Your Marketing Strategy
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Get the Trends and Action Plans You Need to Succeed
Here are the top shifts you need to know about, with action plans and examples from your TV network peers. Learn how talent advocates and social media will lead the way forward.
Create Deep Connections With Any Audience: Harness the Power of Brand Advocates
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It’s Time to Rethink How You Engage With Consumers
Get insights to fast forward your brand-building programs with authentic content from the real people who love and evangelize your brand.
Eight Ways to Demonstrate Value to Sponsors Through Social Media
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Build Real Social ROI for Your Sponsors
Learn how brand advocacy and authentic fan engagement can help you meet sponsor objectives, and translate social media metrics and activity into equivalent monetary returns.
30 Ways to Bring the Live Game Experience to Fans at Home
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No Fans in Seats? Bring the Live Game Experience to Them at Home
Digital and social media marketers: get our list of ideas for keeping fans engaged at home when live sports events begin again with limited or no attendance.
120 Ways to Engage with Fans When There Are No Games
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Keep Fans Switched On When Games are Turned Off
To help inspire digital marketers and creative teams, this list of ideas will inspire you and give you new directions to continue to engage with fans.
Secrets to Brand Strategy on TikTok
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Attract and Engage Millennials and Gen Z on TikTok
Learn these TikTok secrets to brand strategy and lead your peers, colleagues and upper management on the journey to TikTok success.
20 Ways to Increase Voter Engagement on Social Media
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Strategies for Political Campaigns to Maximize Organic Reach and Engagement
Download this free Greenfly guide on how political campaigns can reach and engage more voters. It outlines the newest and best social media strategies for politicians.