Sports Video Group reported on the partnership between Greenfly and Grabyo to power social content clipping, editing and distribution. The National Lacrosse League (NLL) used this integrated technology workflow during its 2020 virtual live draft.
The NLL’s players can quickly access Greenfly gallery content and share clips on their own social media channels to engage the league’s young mobile-first fanbase.
Greenfly CEO Daniel Kirschner noted, “Our thesis is the organizations, teams, and leagues are most powerful when they have an army of advocates that can put the right content on the right platform for the right person. The collective followers of players are often higher than the team and they also get much higher engagement rates than the teams.”
Read the full article on Sports Video Group.