As announced by DFL Deutsche Fußball Liga, DFL and all Bundesliga clubs have jointly launched the ‘Social Media Matchday Feed,’ powered by Greenfly. This innovation provides exciting, custom-tailored content and allows Bundesliga media partners, viewers and fans to follow matchday events even more closely — bringing the instant thrill of European football to younger fans around the globe.
The new, match-specific Matchday Feeds enable each club’s dedicated social media reporter to create exclusive, authentic content and distribute it seamlessly to the clubs, the league and over 60 international media partners in real time. The framework for centralized quality assurance and distribution consists of a content management system (CMS) custom-developed for DFL by Greenfly.
“In this case, we can provide our followers with high class quality content on our social media channels. Behind the scenes, almost live and unique content that gives our fans a sip of the fantastic football atmosphere which nearly makes them feel like being in the stadium themselves. It is a great way of promoting the Bundesliga matches in a way that engages and also catches the eye. The workflow is incredibly easy. With only a few clicks we can publish video and graphics on social channels and that makes it easy to get going and using during busy match days,” said Janni Storm, Digital Coordinator at Nordic Entertainment Group.
Watch the video below and read the full announcement on DFL Deutsche Fußball Liga.