Detroit Pistons VP of Brand and Marketing Strategy Tyrel Kirkham tells Dime Magazine (an UPROXX property), “Being a lifestyle brand and being intrigued both on the court, but also off the court, it’s important that we stay on the cusp of innovation.” That innovation, Kirkham recognizes, typically starts by figuring out what’s important and interesting to the team’s players.
For the Pistons’ young roster, including Jerami Grant, Cade Cunningham and Killian Hayes, communicating is largely done through phones and social media. With Greenfly, the Pistons can streamline digital media sharing to ensure players have a never-ending trove of social media assets, whether in-game or off the floor. Players can also make requests through the app of Pistons’ team photographers to capture them at future events, certain times, or even specific plays on the floor.
Kirkham shared a story about Cory Joseph, who was traveling when he joined the team last March. He set up his Greenfly account on the road and watched as photos from his first two games poured in. Joseph immediately reached out to say that he’d never had anything like that at his disposal in his previous stops.
“And for us, that’s the ultimate compliment that we are providing a real service to our players,” Kirkham stresses.
Read the full article on UPROXX.