What is the commercial value of the individual player to the club?
Greenfly Co-founder and CEO Daniel Kirschner joined Professor Simon Chadwick of Emlyon Business School, and Tim Crow, the sports sponsorship expert and former CEO of Synergy Sponsorship, on the Unofficial Partner: The Sports Business Podcast to tackle this question.
Check out the full podcast to hear about these interesting insights (and more):
- 13:58 – The value of Ronaldo’s social feed and how that triggered a $17M bonus from Adidas
- 15:20 – How PSG’s following jumped by 7M+ followers in a single day — more followers than any NFL team has in total
- 36:33 – Is it easier for an athlete to build a following on Instagram versus other channels? Is there more marketing value on Instagram?