In today’s digital world, social media has made athletes more accessible to fans than ever before. So what does that mean for the National Hockey League, made up of 32 teams and 750 players?
David Klatt, Director of Social Media Platforms for the NHL, and Greenfly Co-founder and CEO Daniel Kirschner joined the Unofficial Partner podcast to discuss the impact of social media on fan engagement, athlete marketing and storytelling as a whole.
Listen to the full podcast to hear more about these key insights:
- 2:00 – What fans are most interested in today, regardless of the sport
- 16:50 – Instagram as the leading platform for players to engage with fans, and how TikTok is becoming increasingly important
- 25:30 – The power of storytelling on social media, deeper fan connection and holistic engagement
- 38:40 – How the NFL is using innovative ways to engage with and grow the fan base