The Professional Women’s Hockey League (PWHL) has partnered with Greenfly to enhance athlete engagement and sponsorship opportunities, particularly through the popular “tunnel walk” pregame moments. Greenfly’s award-winning +AI Vision automatically tags players in photos, allowing them immediate access to share content on their social media platforms. This initiative has led to PWHL athletes downloading photos at a rate four times higher than their counterparts in similar professional leagues.
Armed with the knowledge that the “tunnel walk” content was particularly popular among its players, the PWHL was able to attach a sponsor — Woody Creek Distillery — to capitalize on the increased media value and heightened engagement.
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PWHL and Greenfly partnership illustrates marketing opportunity in tunnel walks
The Gist highlights Greenfly's impact on the PWHL.
