Greenfly Co-Founder and CEO Daniel Kirschner recently chatted with Eoin Connelly, Editor At Large at the SportsPro podcast, about how technology is removing friction in real-time sports social media distribution.
They discussed the new world of video consumption and how fan behavior has changed since the start of the pandemic. They also spoke about Greenfly's role in powering content collection and publishing on social platforms to transform athletes into brand advocates.
Along with sports leagues and teams, the company has created advocacy marketing programs for political organizations, media companies and consumer brands. The two also talked about how this era has seen a shift in fans wanting to consume more informal, authentic content in the moment and create their own.
Sports organizations can capitalize on this trend through fan advocate campaigns and building social-first content strategies with broadcast partners in mind.