NBA All-Star Chris Paul Joins Digital Media Startup Greenfly’s Growth Round

Phoenix Suns point guard Chris Paul joins as a strategic investor and partner in Greenfly, which develops digital media flow management software.

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As covered in TechCrunch, Greenfly’s latest partner has a new face: Phoenix Suns point guard Chris Paul joined forces with the company as a strategic investor and partner.

Paul, an 11-time National Basketball Association All-Star, was one of Greenfly’s early adopters, using the digital media flow management platform to share content to his social media channels following his games. However, Paul realized he was also sitting on valuable content within his phone, like game or event photos, but without a good system for easily accessing them or matching them to events going on at that moment. He considers Greenfly “instant access to a media gallery” that he can share on his social media accounts.

“I’m a big believer of creating memories and seeing photos,” Paul told the publication. “You can go in and search for my name and Devin Booker’s and see photos of us playing together. The NBA uses Greenfly to automate the media and share with others. I love it because it makes it easy — you don’t want something hard and complicated.”

Read the full article on TechCrunch.