Greenfly to provide video and photo content operations for athletes, sponsors, broadcasters and teams across EWC 2025 competitions
SANTA MONICA, Calif. (August 4, 2025) – Greenfly, the leader in powering short-form content operations for the world of sports and entertainment, today announced a multi-year partnership with the Esports World Cup 2025 (EWC) to support the flow of digital media assets across its global esports competitions. The partnership provides EWC with a unified content hub to streamline workflows, activate athletes and talent storytelling, and drive fan engagement worldwide.
Spanning the EWC’s 25 competitions across popular titles, including League of Legends and Call of Duty, Greenfly’s content platform will serve thousands of athletes, teams, publishers, sponsors, broadcasters and internal staff.
Greenfly uses AI to automatically tag and organise content, making it easy to quickly find photos and videos featuring specific athletes – whether for media, partners, or internal use. Greenfly and EWC will work closely over the course of the partnership to expand usage and capabilities at events, including sourcing user-generated content at future competitions.
“The Esports World Cup serves massive audiences with growing expectations for real-time, social-first content,” Greenfly CEO and former Activision Blizzard executive Daniel Kirschner said. “I’ve seen firsthand how gaming has long been a pioneer in fan engagement – with many athletes also acting as creators. Greenfly ensures that EWC delivers the kind of curated content athletes need to meet those expectations at scale. By connecting the entire EWC ecosystem, Greenfly is enabling the capture of new content formats and helping drive value to the sponsors powering the event.”
About Greenfly
Greenfly is the core infrastructure for short-form content operations. The company’s intelligent platform streamlines, automates and scales content — from capture to delivery. Their award-winning AI instantly organizes and routes digital media, saving time and maximizing impact across teams, talent, and partners. Built for and trusted by the most iconic brands in sports and entertainment including the NBA, MLB, SPL, DFL, DP World Tour, Getty, cable networks and movie studios. Founded in 2014, Greenfly is headquartered in Santa Monica, California, with offices across the U.S. and Europe.
