The multi-year agreement gives BYU Athletics and its student-athletes full access to Greenfly’s content operations platform — enabling the program to capture, distribute, and analyze content at a level that sets the standard for the Big 12 Conference and across collegiate athletics.
Greenfly, the leader in powering short-form content operations for the world of sports and entertainment, today announced a multi-year partnership with Brigham Young University Athletics, extending Greenfly’s platform across all 21 varsity sports programs. The agreement puts BYU’s creative and communications staff — and the program’s 760-plus student-athletes — on the same infrastructure that powers the most sophisticated content operations in professional sports.
Through Greenfly’s full platform, BYU Athletics gains the infrastructure to run a complete content operation — capturing and organizing media across every program in real time, activating sponsorships the moment opportunities arise, and turning a passionate and growing fanbase into an extension of the brand itself. It’s the kind of operational foundation that allows a program to move with the speed and intentionality of a professional organization.
BYU Athletics, now in its third year competing in the Big 12 Conference, operates one of the most accomplished and nationally recognized athletic programs in collegiate sports. While the race to build real content infrastructure has intensified across college athletics, BYU’s investment in Greenfly reflects a deliberate, forward-thinking approach — one that treats the discipline as a competitive advantage. The agreement enables BYU’s creative team to move assets from sideline to social with consistency and speed, while giving key stakeholders direct access to the tools they need to build and maintain their own platforms.
A key benefit of the agreement is the way Greenfly’s platform connects every stakeholder in BYU’s content ecosystem — from creative staff and communications teams to coaches, administrators, and student-athletes. Rather than operating in silos, every group works from the same infrastructure, creating the kind of operational cohesion that allows content to move faster and with greater intentionality across every channel.
“The programs that are going to win the next decade aren’t just hiring more people — they’re building smarter systems,” said Sr. Associate Athletic Director – Creative Strategy, BYU, Tyson Hutchins. “Greenfly is a core piece of our technology stack because it lets us operate with the speed and coordination of a pro sports organization across all 21 programs.”
“The programs that are going to win the next decade aren’t just hiring more people — they’re building smarter systems.”
Sr. Associate Athletic Director – Creative Strategy, BYU, Tyson Hutchins
“The best athletic programs in the country understand that an investment in content operations is an investment in brand — for schools, for conferences, for student-athletes,” said Daniel Kirschner, CEO and Co-Founder of Greenfly. “Leaders like Tyson Hutchins are setting the standard for what forward-thinking creative strategy looks like in college athletics, and BYU’s
partnership with Greenfly signals to the industry that content is about public perception, revenue growth, and recruiting. It’s about maximizing potential on the court and off of it.”
“BYU’s partnership with Greenfly signals to the industry that content is about public perception, revenue growth, and recruiting. It’s about maximizing potential on the court and off of it.”
Greenfly CEO & Co-Founder Daniel Kirschner
The Cougars are the second Big 12 athletic department to join a growing roster of programs deepening Greenfly’s footprint across collegiate athletics. The company already powers content operations for the Big Ten Conference and DePaul University, among others — a growing body of evidence that the most forward-thinking programs in college sports are building their content infrastructure around Greenfly.
About Greenfly
Greenfly powers the content operations behind the world’s biggest sports and entertainment moments. As the industry’s core infrastructure for short-form content, the company’s award-winning platform enables real-time capture, organization, and distribution of digital media at unprecedented scale. Greenfly’s proprietary AI technology has transformed how complex organizations automate content workflows—eliminating manual processes and unlocking new revenue streams for clients. The platform has become mission-critical for the NBA, NFL, MLB, and dozens of other industry-defining brands. Founded in 2014 and headquartered in Santa Monica, Greenfly has established offices across the U.S., Europe and Asia to serve the world’s most demanding content operations.
About BYU Athletics
Brigham Young University Athletics fields 21 NCAA varsity sports programs representing more than 760 student-athletes. A member of the Big 12 Conference, BYU is one of the most decorated programs in collegiate athletics, with a tradition of national championships across football, volleyball, cross country, track and field, and more. For more information, visit byucougars.com.
