Greenfly to consolidate Unrivaled’s content ecosystem through centralized platform
SANTA MONICA, CALIF. (October 20, 2025) – Greenfly, the leader in powering short-form content operations for the world of sports and entertainment, today announced a partnership with Unrivaled Basketball League to power the league’s content operations and help its athletes grow their personal brands ahead of Season Two.
“Because content is at the core of what we do at Unrivaled and essential for helping athletes grow their personal brands off the court, we turned to Greenfly as the leader in the media automation space to make our processes even better for Unrivaled players,” Unrivaled Chief Content Officer John Learing said. “We’re excited to continue producing best-in-class content and working with Greenfly to automate and simplify every step of the way.”
Unrivaled athletes will receive personalized content galleries featuring highlights and behind-the-scenes moments to post on their own social channels, strengthening their personal brands and fueling fan engagement. The league will also use Greenfly to equip its “Future is Unrivaled Class of 2025” college athletes with a tool to capture and share content, extending its reach across digital channels.
The partnership also supports Unrivaled’s existing partnership with Samsung Galaxy, which powers the capture of hundreds of hours of social-first content during each game through Samsung technology. Assets will flow directly into Greenfly, where they are automatically organized and distributed to athletes, sponsors and media partners to drive real-time storytelling and maximize sponsor visibility throughout the season.
“Unrivaled is building something truly transformative,” Greenfly CEO Daniel Kirschner said. “We believe that authentic storytelling is what connects fans to the moments and athletes they care about most. We’re thrilled to serve as the infrastructure for Unrivaled’s content ecosystem, helping turn athletes into creators and enhancing the reach of women’s basketball through dynamic, real-time content that captures the spirit of the league.”
Greenfly will also drive value for the league’s partners by creating curated galleries of content from tentpole events and routing content directly to partners for their own use, ensuring relevant content and activations reach and benefit athletes, fans and sponsors alike.
About Greenfly
Greenfly is core infrastructure for short-form content operations. The company’s award-winning software powers the real-time capture, aggregation, organization and distribution of digital media. Utilizing proprietary AI technology to automate the organization and curation of digital media across complex organizations and their partners, the world’s leading sports leagues, teams and entertainment brands rely on Greenfly including the likes of the NBA, DFL, WPLL, MLB, NHL, Six Nations Rugby, New Zealand Rugby and SailGP amongst others. Founded in 2014, Greenfly is headquartered in Santa Monica, California, with offices across the U.S. and Europe.
About Unrivaled
Unrivaled is a professional women’s basketball league innovating the women’s professional sports landscape with a groundbreaking model centered on investing in its athletes. Co-Founded by Breanna Stewart and Napheesa Collier, Unrivaled is player-owned, providing participating players equity opportunities for a vested interest in the league’s success. Launched in January 2025, Unrivaled features the current top women’s basketball stars in the world across eight clubs for a 3-on-3, compressed full court style of play. To learn more, visit unrivaled.basketball or contact [email protected].
