SportsPro and Greenfly partner to utilise Greenfly’s technology across a full portfolio of events and to showcase the value of short-form content across sports media.
SportsPro, the international sports business media and events company, is delighted to announce a new strategic alliance with Greenfly, the leader in powering short-form content operations for the world of sports and entertainment.
As part of the partnership, SportsPro and Greenfly will collaborate on a variety of content, projects and events designed to celebrate and showcase the value of short-form content in today’s ever-evolving sports media landscape.
In addition to spotlighting the talent, creators and professionals behind the best work emerging from the industry, SportsPro will also utilise Greenfly’s market-leading platform to optimise and enhance in-house content production workflows around the company’s full portfolio of live events and key projects.
“As we continue to mature and scale as a business, we require more powerful and intuitive tools that meet our specific needs. In Greenfly, we believe we’ve found the ideal partner.”
SportsPro Chief Operating Officer Jon Abraham
“As we continue to mature and scale as a business, we require more powerful and intuitive tools that meet our specific needs. In Greenfly, we believe we’ve found the ideal partner,” said Jon Abraham, SportsPro’s Chief Operating Officer.
“As well as utilising Greenfly’s market-leading platform to optimise our in-house workflows, our intention is to champion best-in-class content creation and elevate the sports industry as a whole, showcasing how great creative work and exceptional talent can generate commercial returns and business growth for all types of organisations.”
Founded in 2014, Greenfly’s award-winning software powers the real-time capture, aggregation, organisation and distribution of digital media. Its sports clients include leading leagues, teams and entertainment brands, such as the National Football League (NFL) National Basketball Association (NBA), Major League Baseball (MLB), Six Nations Rugby, SailGP and more.
“The gap between organizations that treat short-form content as an afterthought and those that build it into their operational DNA is widening rapidly.”
Greenfly Chief Operating Officer Sammi Marwan
“The gap between organizations that treat short-form content as an afterthought and those that build it into their operational DNA is widening rapidly,” said Sammi Marwan, Chief Operating Officer at Greenfly.
“SportsPro understands that showcasing world-class content requires world-class infrastructure behind it. This partnership allows us to demonstrate how the right technology and workflows transform creative talent into measurable business outcomes—and we’re excited to champion that story together across the industry.”
About SportsPro
Whatever your next move, SportsPro takes you where you need to be. Through our editorial content, world-class events, and business intelligence tools, we are the number one business that connects, educates, and inspires the international sporting community. Whether you are seeking insights, connections, or innovation, SportsPro has the content, reach, and credibility, to help you navigate the changing business of sport
About Greenfly
Greenfly powers the content operations behind the world’s biggest sports and entertainment moments. As the industry’s core infrastructure for short-form content, the company’s award-winning platform enables real-time capture, organization, and distribution of digital media at unprecedented scale. Greenfly’s proprietary AI technology has transformed how complex organizations automate content workflows—eliminating manual processes and unlocking new revenue streams for clients. The platform has become mission-critical for the NBA, NFL, MLB, and dozens of other industry-defining brands. Founded in 2014 and headquartered in Santa Monica, Greenfly has established offices across the U.S., Europe and Asia to serve the world’s most demanding content operations.
