Marwan’s agency and brand expertise will fuel Greenfly’s next phase of growth beyond sports and entertainment
SANTA MONICA, CALIF. (September 22, 2025) – Greenfly, the leader in powering content operations for the world of sports and entertainment, today announced Sammi Marwan has joined the company as Chief Operating Officer. Based in London, Marwan has more than 15 years of experience with leading brands and agencies across media, entertainment, and sports, including senior roles at BCG, EY, and Endeavor supporting clients such as WPP, Comcast, Disney, the BBC, the R&A and AELTC.
As COO, Marwan will lead Greenfly’s global operational strategy, with a focus on accelerating growth and broadening the company’s reach beyond sports and entertainment into partnerships with leading brands and agencies. He will be responsible for aligning Greenfly’s product, engineering, sales, marketing and customer success teams to support a rapidly growing client base across new verticals, while also strengthening the company’s relationships in EMEA and APAC.
“Greenfly is already mission-critical for leagues, teams and brands who understand the power of real-time storytelling,” Marwan said. “The opportunity to build a truly global infrastructure around that mission is what drew me to the company. That means scaling systems to meet the real-time demands of today’s digital media landscape, enabling creators and rights holders to collaborate seamlessly across markets and unlocking new revenue streams while creating new opportunities for brands and agencies to reach audiences. It’s about ensuring Greenfly is the invisible engine behind the most compelling digital moments in sports, media and beyond.”
Prior to joining Greenfly, Marwan served as Vice President of Strategy, Operations & Growth at Endeavor/TKO (including IMG), where he built the company’s strategic consulting practice, refined the operating model and improved efficiency across multiple divisions.
Most recently, Marwan founded and led RLO Consulting, advising U.S. companies on UK market entry, M&A strategy and go-to-market execution plans. His strategic work has helped clients unlock over $100M in deal value and tens of millions in new ARR. Earlier in his career, Marwan was a Principal at FT Strategies, where he helped grow the Financial Times’ consultancy arm from inception to over $30M in annual recurring revenue within 18 months.
“I’ve known Sammi for years, and I couldn’t be more excited to welcome him to Greenfly,” said Daniel Kirschner, CEO of Greenfly. “At a time of incredible growth and opportunity, Sammi is exactly the partner you want at your side—he doesn’t just understand scale, he builds it with discipline, vision, and precision. His track record of architecting systems, leading high-performing teams, and navigating complex global markets will be transformative as we continue to define Greenfly as a truly global brand.”
About Greenfly
Greenfly is core infrastructure for short-form content operations. The company’s award-winning software powers the real-time capture, aggregation, organization and distribution of digital media. Utilizing proprietary AI technology to automate the organization and curation of digital media across complex organizations and their partners, the world’s leading sports leagues, teams and entertainment brands rely on Greenfly including the likes of the NBA, DFL, WPLL, MLB, NHL, Six Nations Rugby, New Zealand Rugby and SailGP amongst others. Founded in 2014, Greenfly is headquartered in Santa Monica, California, with offices across the U.S. and Europe.
