Greenfly News: Two Game-Changers in Social Sports Content and Tech

Greenfly builds upon its sports roots with two announcements that promise to change the game in social sports content and tech.

Toronto Blue Jays stadium

Greenfly is building upon its roots in sports this month with two exciting announcements that promise to change the game in social sports content and tech!

Andrew Patterson, VP Partnerships & Strategy, Greenfly

Andrew Patterson 
VP Partnerships and Strategy at Greenfly

Former MLB Advanced Media Executive Joins Greenfly

First, we’re excited to announce the addition of Andrew Patterson to the Greenfly team, as our new VP Partnerships and Strategy.

Prior to Greenfly, Andrew was a Senior Director of New Media and Business Development at MLB Advanced Media. During his eight years with that company, he started and was responsible for leading the growth of baseball’s social media capabilities, building strategic relationships with new media platforms, driving the integration of social functionality into existing baseball products, and leveraging platform opportunities to create new fan experiences.

Andrew joins Greenfly as we expand our work with sports organizations, media companies and brands to solve challenges in sourcing and amplifying engaging content. His addition to the executive team will support Greenfly’s continued rapid growth across the sports world, where it’s the leading solution in its category for leagues, teams, and media companies. He will also help drive Greenfly’s strategic relationships with third parties and continued expansion into new markets.

Andrew said, “As social media has disrupted the creation, collaboration, and distribution process for content, Greenfly offers a unique solution to help businesses organize and share content within their expanded communities. I’m excited to join the Greenfly team and support a deep roster of partners in optimizing the movement of content through their networks and understanding its impact on their businesses.”

Daniel Kirschner, Greenfly’s CEO, noted that “Andrew is a dynamic executive who has been at the leading edge of social media for nearly a decade. Having worked with him for a long time in his role at MLBAM, we look forward to Andrew expanding our work with partners across the globe and lending his deep expertise to our clients and brands to help them meet and exceed their content objectives.”

Welcome to Greenfly, Andrew!

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