Greenfly is building upon its roots in sports this month with two exciting announcements that promise to change the game in social sports content and tech!
VP Partnerships and Strategy at Greenfly
Former MLB Advanced Media Executive Joins Greenfly
First, we’re excited to announce the addition of Andrew Patterson to the Greenfly team, as our new VP Partnerships and Strategy.
Prior to Greenfly, Andrew was a Senior Director of New Media and Business Development at MLB Advanced Media. During his eight years with that company, he started and was responsible for leading the growth of baseball's social media capabilities, building strategic relationships with new media platforms, driving the integration of social functionality into existing baseball products, and leveraging platform opportunities to create new fan experiences.
Andrew joins Greenfly as we expand our work with sports organizations, media companies and brands to solve challenges in sourcing and amplifying engaging content. His addition to the executive team will support Greenfly’s continued rapid growth across the sports world, where it’s the leading solution in its category for leagues, teams, and media companies. He will also help drive Greenfly’s strategic relationships with third parties and continued expansion into new markets.
Andrew said, “As social media has disrupted the creation, collaboration, and distribution process for content, Greenfly offers a unique solution to help businesses organize and share content within their expanded communities. I'm excited to join the Greenfly team and support a deep roster of partners in optimizing the movement of content through their networks and understanding its impact on their businesses."
Daniel Kirschner, Greenfly’s CEO, noted that “Andrew is a dynamic executive who has been at the leading edge of social media for nearly a decade. Having worked with him for a long time in his role at MLBAM, we look forward to Andrew expanding our work with partners across the globe and lending his deep expertise to our clients and brands to help them meet and exceed their content objectives.”
Welcome to Greenfly, Andrew!
LA is Changing the Game: What’s Next in Sports Tech and Content
Also this month, Greenfly and Event Farm are hosting LA is Changing the Game: What’s Next in Sports Tech and Content, a networking event and content panel moderated by Shawn Green, Greenfly’s co-founder and former Major League Baseball All-Star.
Los Angeles has become the epicenter of sports technology and content, setting trends and gearing up for more advances to come. Join leading executives from sports leagues, brands and agencies for this happy hour and content panel on what's ahead for sports tech and content, and why LA is leading the charge.
Using cutting-edge social, mobile, wearable tech and more, LA-based sports brands are uniting people and technology to source and share real-time content. Our panelists will discuss how they're harnessing their communities of athletes and talent to propel authentic stories across digital and in-person platforms to engage fans faster and farther than ever before.
2019 promises to be a game-changer in LA sports tech and content — join us as we discuss how!
February 27, 2019
6:00 pm - 9:00 pm
Santa Monica, CA
Panel participants (more to be added):
Tim Greenberg - Chief Community Officer, World Surf League
Tucker Kain - President, Dodgers Business Enterprise
Ryan Costello - CEO, Event Farm
Moderated by Shawn Green - Co-founder, Greenfly, and former Major League Baseball All-Star
Register now to mingle with top executives and learn what’s next in sports tech and content! Use promo code LA-TECH-VIP for a complimentary pass.
Are you looking to boost your sports content on social? Contact us at Greenfly.
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