NWSL Players will be provided with gameday photos and videos to share on social media and grow the league’s fan base
CHICAGO, Illinois, Jan 11, 2023 — Greenfly, the leader in real-time digital media management software, and the National Women’s Soccer League, today announced that the Greenfly platform will power the league’s internal flow of digital media assets, including powering social media asset distribution to players. NWSL players will receive photos and videos before, during and after matches through Greenfly’s mobile app to share across social media platforms to collectively grow the sport.
“The NWSL features some of the most talented soccer players in the world, and our fans want to connect with them any way they can,” NWSL Chief Marketing Officer Julie Haddon said. “Social media is ideal for this and plays such a pivotal role for today’s sports fan. We recognize that social media is a major growth-driver for the NWSL, and Greenfly makes it easier than ever for our players to share compelling content with their fans.”
The NWSL, which was founded in 2012, is one of the fastest-growing professional sports leagues in North America. In 2022, the NWSL exceeded one million fans in attendance for the first time, growing 70 percent year-over-year. The league includes some of the biggest USWNT stars including Megan Rapinoe, Julie Ertz, Alex Morgan and Alyssa Naeher.
“NWSL players are some of the most popular and inspiring athletes in sports and have incredibly personal and passionate connections with their rapidly growing fanbase,” Greenfly CEO Daniel Kirschner said. “Greenfly will connect the NWSL and their players like never before, enabling shared access to some of the sport’s most powerful moments and delivering those moments with tremendous reception on every player’s social media channels. We’re excited to supercharge the social media reach for the league and its players, and be a part of this remarkable growth story.”
Greenfly works with sports leagues, associations, and teams around the world to power digital media asset collection and distribution through its automated, AI-driven organizational technology. Leagues like the NBA, NHL and MLB all count on Greenfly for real-time content collection at games, distribution to broadcast partners, and activation of sponsorship programs across digital platforms.
Greenfly’s AI-powered software enables photographers and staff to upload photos and videos at live events directly to the league’s social media teams for real-time access. Personal media galleries are also created for each player at each game, giving them access to the best moments of their performance to share directly with their fans. Throughout the season, NWSL players will receive league-owned content from photographers and Imagn, the digital media services provider for NWSL and all 12 clubs.
About National Women’s Soccer League
The National Women’s Soccer League is the premier women’s professional soccer league in the world featuring national team players from around the globe. The clubs are Angel City FC, Chicago Red Stars, Houston Dash, Kansas City Current, NJ/NY Gotham FC, North Carolina Courage, OL Reign, Orlando Pride, Portland Thorns FC, Racing Louisville FC, San Diego Wave FC, and Washington Spirit.
Greenfly, the leader in digital media content orchestration, empowers sports and entertainment organizations to automate the continuous flow of short-form digital media from collection to distribution. The company’s award-winning software platform and mobile app enable organizations to transform their athletes, partners, sponsors and broadcasters into social media promoters to fully realize the value of their digital assets. Founded in 2014, Greenfly is headquartered in Santa Monica, California, with offices across the US and Europe.