Kansas State Athletics Scales Engagement and Supports Student Brand Building With Digital Media

K-State Athletics boosts digital fan engagement and storytelling and empowers student-athletes to build their personal brands in the age of NIL.

Greenfly Kansas State Athletics Success Story Image 1

Kansas State (K-State) Athletics partnered with Greenfly to enhance storytelling and engagement across their sports teams and empower student-athletes to build their personal brands and increase the value of their NIL with digital media.

Greenfly became integral to K-State Athletics’ content strategy and operations. The staff automatically organized and delivered thousands of gameday photographers’ photos and videos from their PhotoShelter digital asset management system. And they collected original media from student-athletes and coaches to expand their personal and school brands. These advocates also accessed personalized galleries through the Greenfly app to share on their social media profiles.

Kansas State logo

305,000 media assets distributed

By the numbers:

  • 135% more video posts YoY for Men’s Basketball*
  • 12 sports teams
  • 480+ student-athletes and coaches 
  • 57 content contributors
  • 305,000 non-unique assets distributed**
  • 19,000 downloads and shares

With Greenfly, K-State Athletics was able to extend their reach beyond team accounts and ultimately tell better stories and drive deeper connections with fans.

Sources: Greenfly. *2019-20 vs. 2018-19; **10/1/2019-4/1/2021

See how your organization can harness your athletes to drive global fan engagement.