User-generated content (UGC) software platforms have become an increasingly popular way for media-centric brands to interact directly with audiences and have customer advocates and micro-influencers promote authentic “on-brand” UGC content.
As a media-centric brand (you’re in sports, entertainment, TV, or media) you know that user-generated content is a powerful marketing tool. But with so many platforms to choose from, it can be tough to know where to start.
To help you out, we’ve compiled a list of the 13 best UGC software platforms for media-centric brands so far in 2022. You’re sure to find one that fits your needs.
And don’t forget, UGC doesn’t just have to live on social media. You can leverage advanced software that enables you to encourage fans and followers to submit purpose-created content directly to your website or mobile app. This does two things – it gets fans excited and involved in co-creating content with your brand. And, you get the exact content you need. Software like this will also secure usage rights upon submission, so there’s no back and forth asking for permission. You don’t even need to attribute videos or photos in that case, but it’s always nice to let the creator know so they can help promote the end product.
With this information about the best UGC tools, systems and software on the market, you’re well on your way to harnessing the power of user-generated content.
What Is User-Generated Content?
User-generated content (UGC) is content that is created and published by users rather than brands or businesses. UGC can take many different forms, including videos, photos, articles, reviews and more.
UGC is often seen as more authentic and trustworthy than traditional marketing content, as it comes from real people who have used the product or service. In fact, 92% of consumers trust reviews that come from real people more so than they do company ads.
This makes UGC an incredibly powerful marketing tool, especially for media-centric brands.
Key Benefits of User Generated Content Software
User-generated content platforms offer many benefits for brands, particularly those looking to tap into the power of social media and influencer marketing.
Some of the key benefits of using a UGC platform include:
Increased Reach and Exposure
A UGC platform can help to increase the reach and exposure of your brand by making it easier for users to find and share your content.
Improved Engagement and Interaction
UGC software platforms can also help to improve engagement and interaction with your target audience. Users are more likely to interact with content that they can relate to and is relevant to their interests.
Increased Sales and ROI
Ultimately, the goal of any brand is to increase sales and ROI. UGC platforms can help to achieve this by driving traffic and leads to your website or online store.
As you can see, there are quite a few advantages to using UGC platforms. Now that you know what you can expect from user-generated apps, it’s time to take a look at the best UGC platforms on the market.
We’ve carefully selected the top user-generated content platforms to help you get started.
Pixlee has been around since 2012. The company calls itself a “visual marketing platform,” and its software integrates with e-commerce platforms, social media platforms, and web analytics tools.
The software Pixlee uses allows brands to collect user-generated content (UGC) from a variety of sources, including Facebook, Instagram, Twitter and YouTube. Pixlee then organizes and curates this content into a visual feed that can be displayed on a brand’s website or social media channels.
Also, Pixlee offers tools for analyzing the performance of UGC campaigns, measuring engagement rates and identifying brand advocates.
Curalate is a visual marketing platform that allows brands to discover, collect and curate user-generated content (UGC) from social media for the purpose of using that content on e-commerce websites. With Curalate, brands can easily turn UGC into shoppable images and track the performance of your visual content across social media and digital channels.
Thanks to Curalate’s visual recognition technology, the platform can automatically identify photos that feature a brand’s products and then curate them into a branded gallery. Brands can also manually add images to the galleries and moderate content to ensure that only appropriate images are featured.
This capability ensures a consistent look and feel for a brand’s UGC. It also gives brands the flexibility to feature the best content. In addition, Curalate provides detailed analytics. Brands can track the performance of UGC and see which images resonate with audiences.
Olapic is one of the pioneers in user-generated content marketing. Their platform helps big brands like Sephora, Chico’s and Coach collect, curate and publish user-generated content across digital properties.
Olapic’s platform is designed to make it easy for brands to find the best user-generated content, and they offer a variety of features to help brands curate and publish content, including:
- A content discovery tool that helps brands find the best user-generated content across social media.
- A content curation tool that helps brands select the best user-generated content for your needs.
- A publishing tool that helps brands publish user-generated content across digital properties, including websites, social media channels, and email newsletters.
Also, Olapic offers a suite of analytics tools to help brands track the performance of user-generated content campaigns. Together, Olapic’s standout features help users maximize the impact of user-generated content.
Taggbox is a social media management platform that helps you curate and display user-generated content from 15+ social media networks on your website, blog and social media channels. It’s one of the most popular UGC platforms used by 10,000+ brands worldwide.
What’s more, Taggbox provides a wide range of features to help you easily curate and display user-generated content from social media. These include:
- Hashtag, keyword, and username search
- Automated content moderation
- Customizable display widgets
- Social media post scheduling
- Embed options for website and blog
- And more
Together, users and brands can use Taggbox to create beautiful UGC displays that tell powerful stories and connect with audiences on a deeper level.
Yotpo is a user-generated content (UGC) platform that helps brands collect and showcase customer reviews, photos and videos on websites and social media channels.
With a focus on e-commerce marketing, Yotpo aims to increase customer loyalty and conversions with its suite of tools. These include product reviews, photo galleries, user profiles, coupons and loyalty programs.
Some features include:
- Collect customer reviews, photos and videos
- Showcase UGC on website and social media channels
- Run social media campaigns
- Do SMS marketing
- Integrate with e-commerce platforms
- Generate product recommendations
Yotpo’s UGC platform integrates with a brand’s e-commerce system, making it easy to collect customer photos and videos. The platform also offers a number of features to help brands showcase UGC. These features include social media widgets, email marketing integrations and support for multiple languages.
And thanks to featured analytics, brands can track the performance of UGC campaigns and adjust your strategies accordingly.
Trend is unique from many other UGC platforms. It connects content creators with various brands, thus establishing a network of creators. The connected brands then directly pay creators that they work with, who act as influencers to promote these brand partnerships.
With its robust creator network of nearly 3,800 strong, Trend is one of the best UGC platforms for finding high-quality content for your brand.
Plus, if you’re a creator, you can join the network and get paid to promote various brands you love. Moreover, Trend is customizable. You can set it to determine what kind of content complements your marketing objectives.
CrowdRiff is the visual marketing platform built for media-centric brands. As such, it helps you discover and curate user-generated content (UGC) from across the web. And then it gives you the ability to publish it on your own channels.
One of the appealing things about CrowdRiff is that it’s built specifically for the travel industry. This means that it has all of the tools and features you need to find and curate UGC relevant to your brand.
Plus, CrowdRiff integrates with a number of other travel-related platforms, including TripAdvisor, Skyscanner and Google Street View.
TINT differs slightly from most of the other UGC platforms on this list. Rather than being a platform for finding and curating UGC, TINT is a platform that helps you create it.
With TINT, you can create UGC campaigns and then embed them on your website or blog. You can use these campaigns to encourage your audience to submit their own UGC.
Once you’ve collected the UGC, it will be automatically curated and organized in TINT’s interface. From there, you can publish it on your website or social media channels.
Snapwire is a UGC platform that helps brands find, curate and license user-generated content. However, it differs from other platforms on this list because it’s geared more towards professional photographers.
With Snapwire, you can search for UGC by keyword, location or license type. And, if you can’t find what you’re looking for, you can put out a request to the Snapwire community, and photographers will submit their best work.
One of the benefits of using Snapwire is that you can be sure that the UGC you’re licensing is of high quality. And if you need help finding the right content, Snapwire’s team can assist you.
Stackla is another UGC platform that helps brands find, curate and publish user-generated content. And like TINT, Stackla also has a number of tools that help you create UGC.
With Stackla, you can create UGC galleries, embed them on your website and then share them on social media. Plus, Stackla integrates with several marketing platforms, including Hootsuite, Salesforce and Adobe.
One of the things that sets Stackla apart is its ability to track the performance of your UGC. With Stackla’s analytics tools, you can see how your UGC is performing and what kind of impact it’s having on your business.
While Bazaarvoice primarily centers on reviews, they support other types of user-generated content, like questions and answers, stories, photos and videos. Brands in a variety of industries use Bazaarvoice, including retail, travel and automotive.
The benefits of real, user-generated reviews are many:
- Increased trust and confidence from prospects
- Better search engine visibility
- Improved social media engagement
- And more
User reviews are a necessary part of the buyer’s journey, and Bazaarvoice helps brands harness them in the most effective way possible. And as we pointed out earlier, an incredible 92% of consumers trust user-generated reviews over traditional marketing ads, as reported by Nielsen.
So be sure to use Bazaarvoice and curate those natural reviews for your brand’s benefit.
Whereas other UGC apps mainly focus on either eCommerce or social media, ShortStack is different in that it helps you create campaigns for any digital platform imaginable.
Pair this with their easy-to-use (yet robust) platform, and you have a tool that can help create UGC campaigns for any brand — in any industry.
With ShortStack, you can easily create any number of contests and promotions. Then, you can embed them onto your website, social media channels or email marketing campaigns.
All of this makes ShortStack an excellent platform for media-centric brands looking to generate user-generated content.
Greenfly is one of the top platforms for user-generated content collection and is known for its ability to automate digital media delivery to athletes and other brand advocates. With Greenfly, you can quickly and easily share your finest moments on social media.
This enables you to expand your brand’s reach on social media and other platforms where you can leverage user-generated content. You can do all this while boosting your engagement and profitability.
Greenfly +Engage enables you to ask your fans and audiences for specific, purpose-created photos and videos that match your exact requirements. Every UGC submission includes all the permissions you’ll ever need to edit or distribute the media, royalty-free.
You can leverage UGC and bring audience engagement to the next level. Give your supporters an easy way to submit original photos and videos directly to you through a custom webpage you control and can embed in your website or mobile app.
Together, your brand marketing and sports marketing ventures will flourish like never before.
Request a Free UGC Demo of +Engage Today
If you’re ready to take your brand to the next level, request a demo from Greenfly today. We’ll show you how easy it is to use +Engage software to quickly and easily collect user-generated content, and how it can give you the best authentic content and save your digital and social media teams a ton of work.