Greenfly to provide professional grade tools at scale for the first time ever in college sports
CHICAGO, Ill. and SANTA MONICA, Calif. (November 20, 2023) – The Big Ten Conference and Big Ten Network today announced a groundbreaking partnership with Greenfly, the leading platform for short-from content capture, organization, and distribution, to power the flow of digital media assets for thousands of Big Ten student-athletes. The multi-year partnership will allow the conference to provide student-athletes across 14 member institutions sophisticated access to tailored content they can leverage to build their brands.
The Big Ten turned to Greenfly as a solution to empower student-athletes in growing their social media presence and platforms. For the first time, Big Ten student-athletes will have access to the very same tools that the world’s leading professional leagues, teams, and athletes use to enhance their digital presence and engage with audiences around the globe.
“Greenfly’s proven technology has given athletes from the most prominent professional leagues around the world the ability to tell their story and engage a community,” Big Ten Commissioner Tony Petitti said. “We want to provide Big Ten student-athletes with the same level of technology. As broadcast coverage of Big Ten athletics continues to expand, this partnership is going to transform our ability to support student-athletes as they build their online presence and connect with fans, brands and alumni around the world.”
Greenfly’s technology will sort and organize thousands of incoming assets into curated galleries and make them immediately accessible to student-athletes. Broadcast content from the Big Ten Network and other conference partners will make its way to student-athletes.
“Powering the digital media ecosystem of the Big Ten will help the conference set a new standard for supporting student-athletes, and for storytelling and engaging their fans,” Greenfly CEO Daniel Kirschner said. “This is a game-changing opportunity for student-athletes to build their brands. In this transformational moment in college athletics, the Big Ten is leading the way in its commitment to address the content needs and opportunities for its community. We couldn’t be prouder to partner with the conference to help deliver this vision.”
Big Ten student-athletes across many sports will have access to Greenfly’s cutting-edge content tools – allowing them to create, receive and share compelling photos and videos with fans on social media. The technology is currently being used by leagues, teams and federations around the world, including MLB, the PGA Tour, the NHL and the NBA. The partnership with the Big Ten Conference marks Greenfly’s first broad collaboration in college athletics.
As the content licensing agent for the Big Ten Conference and Big Ten Network, Veritone will introduce an NIL footage licensing program to power the partnership, which enables student-athletes to use Big Ten footage on their social media platforms to help them build their personal brands. The program will also provide a pathway for student-athletes and their NIL partners to license Big Ten footage through Veritone for use in commercial endeavors.
Greenfly, the leader in short-form content automation, empowers sports and entertainment organizations to provide a continuous flow of short-form media from live events to staff, partners and digital channels. The company’s award-winning software platform and mobile app enable organizations to share content with athletes, partners, sponsors and broadcasters to drive fan engagement and boost revenue. Founded in 2014, Greenfly is headquartered in Santa Monica, California, with offices across the U.S. and Europe.
About Big Ten Conference
Big Ten Conference (bigten.org) is an association of world-class universities whose member institutions share a common mission of research, graduate, professional and undergraduate teaching, and public service. Founded in 1896, Big Ten Conference has sustained a comprehensive set of shared practices and policies that enforce the priority of academics in the lives of students competing in intercollegiate athletics and emphasize the values of integrity, fairness, and competitiveness. The broad-based programs of the 14 Big Ten Conference institutions will provide over $200 million in direct financial support to more than 9,800 students for more than 11,000 participation opportunities on 350 teams in 42 different sports. Big Ten Conference sponsors 28 official conference sports, 14 for men and 14 for women, including the addition of men’s ice hockey and men’s and women’s lacrosse since 2013.
About The Big Ten Network
A joint venture between the Big Ten Conference and Fox Networks, Big Ten Network is the first internationally distributed network dedicated to covering one of the premier collegiate conferences in the country. With more than 2,200 live events across all platforms, the 24/7 network is the ultimate destination for Big Ten fans and alumni across the country, allowing them to see their favorite teams, regardless of where they live. The Fox Sports App is the digital extension of the Big Ten Network, delivering live games and on-demand programming to Big Ten Network customers via the web, smartphones, and tablets. Network events include football, men’s and women’s basketball games, dozens of Big Ten Olympic sports and championship events, studio shows and classic games. With over 1,700 events annually, B1G+ is the subscription streaming service for thousands of live non-televised games, next day on-demand archives, 14 school channels programmed 24 hours a day and access to Big Ten Network’s library of previous season classics and original programming. Original programming highlights activities and accomplishments from some of the nation’s finest universities, including the Emmy-nominated The Journey. The network is carried by all the major video distributors across the United States and Canada, such as DIRECTV, DISH, Verizon Fios, Spectrum, Xfinity, Optimum, Cox Contour TV, Mediacom, Astound Broadband and approximately 300 additional video providers across North America. Big Ten Network is also available through the majority of streaming providers, including DIRECTV Stream, Fubo, Hulu + Live TV, Sling TV, Vidgo and YouTube TV. For additional information, please visit www.btn.com.